Ad Item

Definition

Unit that describes an advertising service that represents ad sales in print media.

Use

To replicate the sale of ads, such as obituaries, classified ads, multi-page, satellite, panorama, or cooperation ads in sales documents.

Note Note

Customizing settings control whether the ad item type is active during sales document processing.

End of the note.

Structure

Each ad item has an item record in which ad sales are described as follows:

Data	Use
Business partner data	Describes which business partners are involved in ad sales and the roles that they perform. Each ad item has a sold-to party and at least one payer, bill-to party and advertiser. If you have not specified any alternate business partners or additional addresses in the sold-to party master data, the sold-to party and their address are assigned to the ad item in the advertiser , payer and bill-to party roles. The sold-to party does not however have to perform these roles. If you create an agency or direct order with several advertisers, you can create a business partner who is not the sold-to party in the advertiser , payer and bill-to party roles. An advertiser can remain anonymous in agency orders. See also: Entry of Sold-to Parties and Advertisers If voucher copies are to be sent, you must assign at least one business partner to the ad item in the voucher copy recipient role. See also: Entry of Voucher Copy Recipients If you are using the Media Sales and Distribution (IS-M/SD) component, you can generate shipping orders for voucher copy shipping. See also: Voucher Copy Shipping If sales agent determination has been activated in Customizing and a sales agent contract requirement matches an ad item, the system assigns this requirement to the ad item when you confirm the item data. See also: Sales Agent Determination Suitable contract assignments can also be assigned to ad items manually. See also: Sales Agent Assignment You must assign a box number recipient to ad items with box number ads. See also: Entry of Box Number Recipients A business partner can be assigned to ad items in roles such as ad spec master recipient or correction deduction recipient if these roles have been defined for them by the user in Customizing. See also: Entry of Business Partners in User-Defined Roles
Planning data	Used to plan ad items and includes booking units, technical and business content components, positioning instructions, publication dates or copy numbers. The system performs the following checks during planning for ad items: Have the booking unit and content component been created in the product master data? Has a deletion flag been set in the booking unit master data? Can the booking unit be produced (production unit) and sold on the date specified? Is the content component produced and sold in the booking unit on the date specified? Does the date or copy number specified conflict with the order deadline? Has an alternate date been created in the product master data for the booking unit and date specified? Has a date-specific exception been created for the specified date in the booking unit master data? The system performs planning when you confirm the item data. Ads can be published on several dates in several booking units. Additional booking units and dates can be entered in ad items. See also: Entry of Booking Units See also: Entry of Dates
Technical data	Used to produce ad items and includes booking units, technical content components, ad specs, sub ad specs, ad spec masters or positionings. An ad spec can be assigned to an item, sub-item or schedule line at item, sub-item, schedule line and ad spec level. Ad spec level is used to assign and edit all ad specs that have been created in a sales document. Assigning alternate ad specs to the sub-items or schedule lines in an ad item creates an ad spec split. The system can create an ad spec split (automatic) or this can be created by the user (manual) in ad items. See also: Assignment of Ad Specs An ad spec can consist of sub ad specs that are used to replicate individual ad specs in multi-page ads, satellite or panorama ads. See also: Creation of Sub Ad Specs Ad items can contain positioning instructions. If you are using a technical system to produce advertising, you can transfer technical and planning data to this system. Ads can be positioned in dialog with the technical system or the user can use this system to check whether the positioning is feasible. Additional information about technical system integration can be found in the Technical Interface IS-M/ITA, Integration of Technical Systems document.
Business data	Used for pricing, billing, settlement and payment management in ad items and includes prices, discounts, surcharges, contract and sales agent assignments, bank details, payment cards, booking units, business content components or ad specs. Booking units, business content components, publication dates, ad spec sizes and color schemes can be used in pricing. If a sold-to party or advertiser has a suitable contract, a contract assignment can be created and a discount granted. Manual discounts can also be granted. See also: Contract Determination The system usually performs settlement for an ad item for each publication date and advertiser. See also: Generation of Billing Datasets Settlement can also be performed for each lower-level basic booking unit or assigned ad spec in an ad combined booking unit. Settlement can be performed for an ad spec using the assigned sub ad specs. See also: Perform Settlement by Basic Booking Units See also: Perform Settlement by Sub Ad Specs

An ad item record has at least one sub-item, schedule line, billing dataset and ad spec, which are generated by the system.

Production for ad items is described at sub-item and schedule line level and billing and settlement for these items are described at billing dataset level.

The system uses the following rules to generate sub-items, schedule lines and billing datasets for an ad item in a basic example:

Document level	Generation rule
Sub-item	One sub-item for each basic booking unit. See also: Generation of Sub-Items
Schedule line	One schedule line for each basic booking unit and publication date. See also: Generation of Schedule Lines
Billing dataset	One billing dataset for each publication date and advertiser. See also: Generation of Billing Datasets

Advertising areas to be designed in ad specs are described in ad items.

The system assigns an ad spec to any ad items you create. Ad spec data is entered and any additional ad specs are created by the user.

See also: Ad Spec

Integration

The item category and copying variant define the way in which ad sales are replicated and controlled in the system.

The item category is specified when ad items are created.

See also: Item Category

Copying variants are specified when ad items are copied. Document flow can be used to control copying and copying variants.

See also: Copying of Document Items

Each ad item has a status.

Status levels describe the processing status of an ad item and determine the activities that you must perform during document processing to allow the system to perform production, billing and settlement for the item.