Ad Spec

Definition

Unit that describes advertising areas and times in ad, online and commercial items.

Use

Advertising areas and times are to be distinguished, produced and billed in ad, online and commercial orders.

Structure

Each ad spec has a data record in which an ad spec is described according to the item type.

You can determine ad, online and commercial orders using the ad spec data in Central Access .

See also: Central Access

Each ad spec has a number which is assigned by the system.

Ad specs of a particular item type are numbered consecutively in a sales document.

If you enter an item in a sales document, the system assigns an ad spec to this item by default. If no item of the same item type exists in this sales document, the ad spec created has ad spec number one .
If you copy an item in a sales document, the system assigns an ad spec to this item by default. If no item of the same item type exists in this sales document, the ad spec copied has ad spec number two .

The ad spec number is only unique in conjunction with the sales document number and the item type.

Example Example

Enter an order with an online item. The system assigns ad spec number one to this item.

If you enter an alternative ad spec for a schedule line in the online item, the system assigns ad spec number two to this schedule line.

If you enter an ad item for this order, the system assigns ad spec number one to this item.

End of the example.

Integration

Ad specs can be assigned to ad, online or commercial items.

See also: Ad Item See also: Online Item See also: Commercial Item

Ad Spec Status

Each ad spec has a status, which is determined by the system.

See also: Status of Sales Documents

If the ad spec data is incomplete, the system sets the Ad spec incomplete status characteristic in the ad spec status. If this status characteristic is set here, the system also sets the following status characteristics in the item status according to the item type:

Item type	Status characteristic	Definition
AD	Ad spec incomplete, Technically incomplete, Billing incomplete	The ad spec cannot be produced and the billing dataset cannot be billed.
CM	Billing incomplete	The billing dataset cannot be billed.
OL	None	None

Note Note

If you have selected the Actual Size for Settlement or Actual Color Scheme for Settlement indicators in the Customizing settings for the Design Ad Type , the actual size or the actual color scheme for the ad spec is used for pricing. The actual size or actual color scheme is returned to the ad spec in Advertising Management (IS-M/AM) by the technical system or the manual on-screen mark up check.

If the actual size or actual color scheme has not yet been returned to IS-M/AM , the Ad Spec Incomplete status characteristic is set in the ad item, and the size or color scheme entered in the order is used for pricing.

If you have not selected the Actual Size for Settlement or Actual Color Scheme for Settlement indicators in the Customizing settings for the Design Ad Type , the system always uses the size or color scheme entered in the order for pricing.

End of the note.

You can determine all ad specs with incomplete ad spec data in the order lists.

If the ad spec status has reached status level 50 or 60 , you can no longer modify the ad spec data.

If an ad spec is assigned to several schedule lines and one of these schedule lines has reached status level 50 or 60 , you can no longer change the ad spec data even if the ad spec status has not yet reached status level 50 or 60 .

Sub Ad Spec

Sub ad specs belong to ad and online ad specs.

They are created to describe ad specs that consist of individual ad specs. Individual ad specs in panorama ads, linked ad specs, satellite ads, alternating banners or banner families can be represented in sub ad specs.

See also: Sub Ad Spec

Ad Spec Master

Ad spec masters belong to ad and online ad specs.

Ad spec masters are created if customers or agencies provide you with documents that are used to produce ad and online orders. Several ad spec masters can be managed simultaneously in an ad spec master.

See also: Ad Spec Master

Documents

Each ad spec can contain documents, such as logos, photos or graphics. If you are using Advertising Management for Classified Ads (SAP IS-M/AMC) to design classified ads, the user is offered these documents for selection when the design the ad spec.

See also: Document Management .

Technical Systems

If you are using a technical system to produce ads or online advertising, you can enter planned data for production in Advertising Management (IS-M/AM) and transfer this data to the technical system. If the actual settlement data has been returned by the technical system, you can bill ad and online orders in IS-M/AM .

The Determine Positioning and Position functions are available to you for accessing the technical system.

See also: Positioning of Ads See also: Positioning of Online Advertising

If you are not using a technical system to produce advertising but want to ensure that ad orders are not billed until the associated schedule lines have been published, you can use the manual on-screen mark up check .

See also : Manual On-Screen Mark Up Check