Positioning of Online Advertising

Use

This function is used to position online advertising.

Integration

It is part of document processing and is available as follows for creation and modification of online items:

Function

Document level

Tab page

Position online advertising

Item

Details

Positioning

Prerequisites

Online advertising, such as a banner in the Shares column on the Financial website is to be positioned.

You have connected a technical system to the Advertising Management System.

Additional information about technical system integration is available in the Technical Interface IS-M/ITA, Integration of Technical Systems document.

You have assigned online booking units to positioning system groupings ( Positioning systems grouping field on the Online BU screen) in the product master data.

You have defined booking types, positioning instructions and positioning instruction hierarchies and activated the technical system positioning functions in Customizing:

Activity	Menu path
Define booking types, positioning instructions and positioning instruction hierarchies	SAP Media Advertising Management Sales Order Sales Document Sales Document Item Online Item Type [...]
Activate positioning functions	SAP Media Advertising Management Connection of Media Technical Systems Activate Technical Interface Functions

Features

To position online advertising, enter the positioning information in the first step, and access the technical system to position the online advertising in the second step.

Enter positioning instructions

A positioning instruction and comment can be entered to describe the positioning.

The booking type indicates whether you need to enter a positioning instruction. Positioning instructions are usually required to describe fixed spaces and are entered on the Details tab page at item level. In conjunction with the booking type, booking unit, technical content component and a publication period, this information is sufficient to describe online advertising positioning.

External or internal positioning comments can be entered on the Positioning tab page at item level.

Position online advertising

The following functions for positioning online advertising are available to you if you have activated the positioning functions in Customizing:

Function	Document level	Tab page
Determine positioning	Item	Positioning
Position	Item	Positioning

To position online advertising, the technical system is accessed and positioning data, such as the ad spec data, advertiser assignments or status characteristics are transferred to this system.

The technical system checks whether the item can be positioned when you execute the Determine Positioning function and returns the result of this check. You do not access the technical system by executing this function.
If you execute the Position function, the item can be positioned in dialog with the technical system. You access the technical system by executing this function.

A production order is generated when the item data is saved in the Advertising Management System and transferred to the technical system.

If you do not want to position online advertising during order entry, you require a production order so that the technical system can be accessed and the online advertising positioned at a subsequent stage independently of the Advertising Management System.

Production data is transferred to the technical system using RFC when the online advertising is positioned.

This data can also be transferred to the technical system in a file. The Export for Data Relevant to the Technical System (RJHOLEXP) report can be used to create this file.

Function	Menu path
Export data relevant to the technical system	Logistics Advertising Management Sales Environment Technical System Order Transfer to Technical System (Online)