Online Item
Definition
Unit that describes an advertising service that represents the sale of Internet advertising in print media.
Use
Internet sales including the sale of banners, buttons or sponsorships are to be replicated in sales documents.
Note
Customizing settings control whether the
online
item type is active during sales document processing.
Structure
Each online item has an item record in which sales of Internet advertising are described as follows:
Data |
Use |
|---|---|
Business partner data |
Describes which business partners are involved in sales of Internet advertising and the roles that they perform. Each online item has a sold-to party and at least one payer, bill-to party and advertiser. If you have not specified any alternative business partners or addresses in the sold-to party master data, the sold-to party is assigned to the online item with their address in the
The sold-to party does not however have to perform these roles. If you create an agency or direct order with several advertisers, you can create a business partner who is not the sold-to party in the
See also : Entry of Sold-to Parties and Advertisers If sales agent determination has been activated in Customizing and a sales agent contract requirement matches an online item, the system assigns this requirement to the online item when you confirm the item data. See also: Sales Agent Determination Suitable contract assignments can also be assigned to online items manually. See also: Sales Agent Assignment If customer roles have been defined for the business partner in Customizing, they can be assigned to online items in these additional roles, such as
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Planning data |
Used to plan online items and includes booking units, booking types, technical and business content components, positioning instructions, target groups, gross impressions or publication periods. Booking type The booking type controls whether positioning information is required, the unit of measurement in which gross impressions are specified, whether selective booking is possible and whether settlement is performed for the item once the booking period is over using the target or actual gross impressions. Gross impressions Target gross impressions for a website are entered in the booking unit/content component assignment. Target gross impressions are copied from planned gross impressions in the order. If you select a booking type for which full booking has been defined, you can no longer make entries in the quantity field for target gross impressions. If you assign target groups to an online item, the system determines target gross impressions using target groups in the planned gross impressions. The system only takes account of target groups with the same target group type as the first target group assigned to the item. Total planned gross impressions produce target gross impressions for the booking unit/content component assignment. The system performs the following checks during planning for online items:
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Technical data |
Used to produce online items and includes booking units, technical content components, ad specs, sub ad specs, positioning information, target group assignments or gross impressions. An ad spec can be assigned to an item, sub-item or schedule line. This assignment can be made at item, sub-item, schedule line and ad spec level. The ad spec level is used to assign and edit all online ad specs that have been created in a sales document. Assigning various ad specs to the sub-items or schedule lines in an online item creates an ad spec split. The user can create an ad spec split (manual ad spec split) in online items. See also: Assignment of Ad Specs An ad spec can consist of sub ad specs. Individual ad specs in alternating banners or banner families can be replicated in sub ad specs. See also: Creation of Sub Ad Specs If you are using a technical system to produce online advertising, you can transfer technical and planning data to this system. Restricting online advertising to particular target groups is only advisable if your ad server can distinguish these target groups.
Additional information about technical system integration can be found in the Technical Interface IS-M/ITA, Integration of Technical Systems . |
Business data |
Used for pricing, billing, settlement and payment management in online items and includes prices, discounts, surcharges, contract and sales agent assignments, bank details, payment cards, booking units, business content components and ad specs. Booking units, business content components and gross impressions can be used in pricing. If a sold-to party or advertiser has a suitable contract, a contract assignment can be created and a discount granted.Manual discounts can also be granted. See also: Contract Determination If you have not defined a date rule, the system generates a billing dataset for each booking unit and advertiser for the entire publication period in online items. If revenues for online items are to be posted by period or several invoices are to be created within the posting periods, you must define a date rule for billing dataset generation in Customizing. If you have defined a date rule, the system generates a billing dataset for each booking unit, advertiser and calculation period determined for the online item. See also: Date Rule for Generation of Billing Datasets Settlement can also be performed for each lower-level basic booking unit or assigned ad spec in an online combined booking unit. Settlement can be performed for an ad spec using the assigned sub ad specs. See also: Perform Settlement by Basic Booking Units See also: Settlement by Sub Ad Specs |
An online item record has at least one sub-item, schedule line, billing dataset and ad spec.
The system generates sub-items, schedule lines and billing datasets.
Online items are described in terms of production at sub-item and schedule line level. Online items are described in terms of billing and settlement at billing dataset level.
The system uses the following rules to generate sub-items, schedule lines and billing datasets for an online item in a basic example:
Document level |
Generation rule |
|---|---|
Sub-item |
One sub-item for each basic booking unit and technical content component. One sub-item for each fixed space assigned below a fixed space grouping. See also : Generation of Sub-Items |
Schedule line |
One schedule line for each basic booking unit, technical content component and day in the publication period. One schedule line for each fixed space and day in the publication period assigned below a fixed space grouping. See also : Generation of Schedule Lines |
Billing dataset |
If you have not defined a date rule in Customizing, the system generates a billing dataset for each booking unit and advertiser for the entire publication period. See also: Generation of Billing Datasets If you have defined a date rule in Customizing, the system generates a billing dataset for each booking unit, advertiser and calculation period determined. |
Advertising areas to be designed in ad specs are described in online items.
The system assigns an ad spec to any online items you create. You enter the ad spec data and create additional ad specs.
See also: Ad Spec
Integration
The item category and copying variant define how sales of online advertising can be replicated and controlled in the system.
The item category is specified during creation for online items.
See also: Item Category
Copying variants are specified when online items are copied. Document flow can be used to control copying and copying variants.
See also: Copying of Document Items
Each online item has a status.
Status levels describe the processing status of an online item and determine the activities that you must perform during document processing to allow the system to perform production, billing and settlement for the item.
See also: Determination of Item Status