Ad Insert

Definition

Advertising media that are sent with or without reference to a carrying publication such as ad pre-prints, catalogs, postcard CDs or trial samples.

Use

Advertising media such as the weight and number of pages in an ad pre-print are to be described.

They are also to be distinguished, delivered and billed in ad insert and distribution orders.

Structure

Ad inserts are created with reference to (periodical ad inserts) or without reference to (media product ad inserts) the media product master.

When defining the ad insert type, you indicate whether an ad insert is created with or without reference to the media product master.

See also: Creation of Ad Inserts

Each ad insert has a data record.

You have defined data for this data record if ad inserts are described in terms of the media product master.

See also: Ad Insert Maintenance

Ad insert number

Each ad insert has a number that is assigned by the system.

Ad inserts are numbered consecutively for all sales documents.

Sales documents and document items can be determined using the ad insert number in central access.

See also: Central Access

Caution Caution

The ad insert number ranges and internal number ranges for the corresponding material types must not overlap if the media product ad insert and periodical ad insert are to be used in parallel. The same applies if you convert the media product ad insert during live processing.

End of the caution.

Integration

Ad inserts can be assigned to ad insert or distribution items.

  • They are assigned to ad insert items if advertising media are to be distributed with reference to a carrying publication.

Advertising media that are sent with reference to a carrying publication can be inserted, bound or tipped in.

Ad inserts for delta coverage are the exception here. In this situation, ad inserts are delivered to all subscribers with the carrying publication and all non-subscribers without this publication.

See also: Ad Insert Item

Ad inserts for the ad insert item type are distinguished using the ad insert type and processing type.

  • Ad inserts are assigned to distribution items if advertising media are to be distributed without reference to a carrying publication.

Advertising media that are sent without reference to a carrying publication are also referred to as direct-distribution advertising.

See also: Distribution Item

Ad inserts for the distribution item type are distinguished using the ad insert type and planned quantity type.

If no ad insert has been assigned to an ad insert or distribution item, the system sets the Incomplete ad insert data status characteristic in the item status. If the AI data incomplete status characteristic has been set in the item status for an ad insert or distribution item, the system also sets the Incomplete (tech.) and Billing incomplete status characteristics here.

Ad inserts cannot be delivered and the ad insert or distribution items cannot be billed.

See also: Status of Sales Documents