Entry of Content Components - SAP Documentation

Use

This function is used to enter content components for document items.

Integration

Content components are part of the planning data in ad and online items. This is not the case for commercial, ad insert, distribution and service items.

Once you have entered the planning data for an item, the system generates sub-items, schedule lines and billing datasets when you confirm this data.

See also: Generation of Sub-Items

During generation of ad and online schedule lines, the system checks whether the content component can be created in the product master data and whether the booking unit can be produced or sold on the date specified.

Content components can be used to determine prices, contracts and sales agents for a document item.

See also: Conditions and Pricing

See also: Contract Determination

See also: Sales Agent Determination

If you change the content component in an ad or online item, the system generates new sub-items, schedule lines and billing datasets when you confirm the item data.

See also: Change Document Items

Prerequisites

You have assigned content components to ad and online booking units in the sales and production view or the sales and positioning view in the product master data.

To display structural content component hierarchies during entry of ad and online items in an expanded form (such as the F4 help for the Business content component and Technical content component fields), you must select the following indicator in Customizing:

Indicator	Menu path
Expand content component hierarchy	SAP Media Advertising Management Sales Order Settings for Specific Sales Areas Make General Settings

To avoid having to specify whether an ad is published in the ad section content component or the special publication content component during entry of ad items, you must select the following indicator in Customizing:

Indicator	Menu path	Use
CC from ad sect.	SAP Media Advertising Management Sales Order Settings for Specific Sales Areas Make General Settings	If you have selected this indicator, the system assigns the content component from the ad section to the ad item automatically.

To assign all content components in the specified sales area to special publications during ad item entry without assigning content components to this special publication in the product master data, you must select the following indicator in Customizing:

Indicator	Menu path	Use
SP all CCs	SAP Media Advertising Management Sales Order Settings for Specific Sales Areas Make General Settings	If you have selected this indicator, the content component specified categorizes the ad order and does not describe the position of the ad in the special publication.

Features

A distinction is made between business content components and technical content components during entry of document items.

Business and technical content components are determined from the sales and production view that is created as part of booking unit creation.

A business content component is entered to categorize advertising for pricing, sales agent or contract determination from a commercial perspective, such as Financial ad or Cosmetics spot .

A technical content component is entered to describe the positioning, such as an ad in the Auto trader column or a banner in the Sport and Markets columns.

Content components are entered for a document item according to its item type.

An ad item has one business and one technical content component. An ad item can have a special publication. An online item has one business and at least one technical content component.

Ad inserts, distribution, commercial or service items can have a business content component but no technical content components.

The content component identification key is entered in the Business content component or Technical content component fields on the Details tab page at item level.

If you have entered a booking unit and a publication date for an ad item, or a booking unit and a publication period for an online item, the system displays the structural content component hierarchy that is valid on the date specified in the possible entries for the BCont.Comp. field.

If you select business content components from the hierarchy tree, you can ensure that you are selecting a content component that can be sold in the booking unit on the given date when you enter the planning data.

The system defines the technical content component from the business content component. You can change this default setting.

The distinction between business and technical content components can be used as follows in ad and online items:

Prerequisite

Example

Production and settlement of an ad or banner are to occur in the same content component.

A customer wants to sell a car. This customer places an ad in the Auto trader column.

This customer is to be offered the price that you offer all customers who place a classified ad in the Auto trader column. You specify the Auto trader column as the business and technical content component.

The ad is published in the Auto trader column and settlement is also performed using this column.

Production and settlement of an ad or banner are to occur in two different content components.

A customer wants to place a banner in the Stocks and Weather and Current columns on the website.

The price is to be determined using the Current column. You enter the Current column as the business content component and the Stocks, Weather and Current columns as the technical content components.

The banner is published in the Stocks, Weather and Current columns and settlement is performed using the Current column.

The system displays all content components that are valid in the given sales area in the possible entries for the BCont.Comp field in ad insert, commercial or service items.

Special publications can be entered for ad items.

Special publications are content components and are therefore elements in content component hierarchies.

If you have entered a booking unit and a publication date for an ad item, the system displays the structural content component hierarchy that is valid on the date specified in the possible entries for the BCont.Comp. field. You can copy the special publication from the content component hierarchy into the BCont.Comp. field by double clicking on it.

The identification key for the special publication is displayed in the field that directly follows the Business content component field. The identification key for the special publication allows the system to identify those content components that are found in the ad section and in a special publication for the booking unit.