FlipBook

PUBLIC

Benefits of Being a REAL Time Consumer

Empty Shelves, Ineffective Promotions and Un-known Consumer Preferences

•

Reduction of out of stocks events resulting in:

Increase in revenues by

$ 400 Million

•

Trade promotion management uplift:

Increase in revenues by

$ 250 Million

•

Real time consumer insights:

Increase new product revenue by

$ 200 Million

•

Decrease total cost of ownership in IT:

Reduction in costs

of 30%

Advertising & Consumer Promotions

TPM

Consumer

TPM