Show TOC

Function documentationHyperlinks in Mail Forms

 

In mail forms, you can insert hyperlinks to any uniform resource locator (URL).

Alternatively, you can insert a subscription link to a newsletter. For more information about subscription links, see Newsletter Management.

Prerequisites

If you want to use URL categories when you insert hyperlinks, you have defined the URL categories in Customizing for CRM, by choosing Start of the navigation path Marketing Next navigation step Marketing Planning and Campaign Management Next navigation step Personalized Mail Next navigation step Define Categories for URLs End of the navigation path.

Features

When you insert a hyperlink, you can use the following features:

  • Description

    You use a description if you want display another text instead of the URL for the hyperlink.

    Note Note

    Descriptions are not displayed in a plain-text personalized mail; instead the URL is displayed.

    End of the note.

  • Response tracking

    You can record whether business partners click the hyperlinks in your personalized mail. For more information, see Response Tracking with Hyperlinks.

  • URL category

    You use a URL category if you are using response tracking. URL categories enable you to generate reports on visits to categories of hyperlinks as well as to individual hyperlinks.

  • Personalization of hyperlinks

    You can use attributes in URLs so that different business partners get different hyperlinks. When you send the personalized mail, the system generates the URL according to the attribute values of the business partners.

    This is useful if, for example, you want to use a different server as the target for the hyperlinks; the hyperlinks supply the server with information about the business partner.

    Example Example

    You want to insert a hyperlink that includes the attributes Person: First Name, Person: Last Name and Address: City.

    In a text element, you insert the following hyperlink: http://www.sap.com?firstname=%SAP_BAPIBUS1006_CENTRAL_PERSON-FIRSTNAME&lastname;=%SAP_BAPIBUS1006_CENTRAL_PERSON-LASTNAME&city;=%SAP_BAPIBUS1006_ADDRESS-CITY.

    Rodney Rodriguez receives personalized mail that contains the following hyperlink: http://www.sap.com?firstname=Rodney&lastname=Rodriguez&city=London.

    End of the example.

Note Note

Each URL can have a maximum length of 1024 characters.

End of the note.

More Information

Attributes in Mail Forms

Multiple-Link Tracking