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Function documentationNewsletter Management

 

You use this function to generate newsletter-related subscription hyperlinks.

We offer a newsletter scenario that includes the following processes:

  • Sending personalized mails to a target group consisting of business partners potentially interested in the newsletter

  • Logging on to the Web shop and maintaining user profiles here

  • Updating newsletter-relevant attributes for the business partner

  • Generating a particular target group for the follow-up processes

Prerequisites

  • In Customizing for Customer Relationship Management (CRM), you have defined a uniform resource locator (URL) for the newsletter-relevant Web page, by choosing Start of the navigation path Marketing Next navigation step Marketing Planning and Campaign Management Next navigation step Personalized Mail Next navigation step Edit URLs for Newsletters End of the navigation path. This URL is used for the SubscriptionLink.

  • You have realized the newsletter scenario by:

    • Creating marketing attributes that indicate different areas of interest for newsletters, such as Software Newsletters and Hardware Newsletters. A marketing attribute is a newsletter category where you can select or deselect values.

    • Organizing all newsletter-relevant marketing attributes into a marketing attribute set, which is used to generate a target group for the newsletter campaign execution

    • Assigning the newsletter-relevant marketing attribute set to the business partner

    • Maintaining values for the marketing attributes

    • Using the marketing attribute set to generate a marketing profile for the execution of the newsletter campaign

      Note Note

      The marketing profile must correlate with your business partner marketing attribute values.

      End of the note.

    • Assigning the newsletter-relevant marketing attribute set to the Web shop in the Newsletter Subscription area of the Web shop administration

    • Maintaining the Web shop URL for automatic Subscription Linkgeneration in the mail forms. You can achieve this in Mail Form Maintenance by first creating your newsletter and then choosing Subscription Linkto insert a link to the Web shop.

    • Creating a campaign and campaign element, assigning a newsletter mail form to the campaign element, and entering the communication medium

    • Executing your newsletter campaign with the newsletter relevant target group

Example

Marcus Adams uses a mail form to create a newsletter. He clicks Subscription Link to include a link to the Web shop. This allows customers to register themselves and maintain user profiles using their newsletter interests.