Easy Enhancement Workbench for Marketing 

Purpose

You can use Customizing includes to add customer-specific fields in the Marketing Planner. You can also download the values of these fields in MSA.

Process Flow

●      In Enhancements with the Easy Enhancement Workbench in SAP CRM, choose business object MARKETING_ELEMENT and the extension type BASIC_DATA, CHANNELS or COUPON, depending on which area you wish to create fields for.

●      Once you have selected these, a wizard appears which helps you to create your own fields. First you will be asked to enter a name for the enhancement. Then you enter the marketing objects for which these fields are to be used. For example, you may wish to add fields for deals but not for trade promotions; in this case, just select the marketing object Deal. In the next step you can then create the new fields and give them appropriate names and characteristics.

●      After you have created the fields, you must then add them to the user interface for the appropriate objects (trade promotion, for example). To do so, use the configuration of the user interface by choosing Customer Relationship Management → UI Framework → UI Framework Definition → Configure User Interface in Customizing.

Technical Implementation

The technical process is as follows:

• A new subinclude with the required fields is generated. This is contained within the structure CI_EEW_MKTPL_BDINC (BASIC_DATA), or CI_EEW_MKTPL_CHINC (CHANNELS), or CI_EEW_MKTPL_CNINC (COUPON).
• The fields are also integrated in the mBDoc CRM_MKTPL_MKTELEM. Middleware itself is not enhanced.
• The BI extraction structure is enhanced with the new fields and filled during the BI extract.

To provide customer-specific fields for use in MSA, additional steps must be carried out:

...

       1.      Enhance the BDoc CAMPAIGN_WRITE with the fields that should be available on the MSA.

       2.      Execute mapping of the values between the mBDoc and the sBDoc.

       3.      Enhance the CDB-DDIC structures with the newly-defined fields. (This is a prerequisite since the MSA tables are generated based on the CDB).

Enhancements to marketing plans, marketing plan elements, or leads are not affected since they are not available in MSA.