General Settings for the
CIC in Campaign Management
You must make a number of special settings before you can use the SAP Media Customer Interaction Center for campaign-supported order entry. These settings are described in the following documents:
● Components for Campaign Processing in the CIC
● Media-Specific Settings for Business Partner Searches in the CIC
● Configuring the Data Environment
● Including BSP Applications in the Application Area
● Accessing Media-Specific Functions from the CIC Action Box
However, a number of basic settings are also necessary before you can begin working with the Customer Interaction Center. These basic settings are already described in detail in the SAP Library and this document simply points to the relevant documentation there.
The Customer Interaction Center contains a whole range of visible and hidden components that you can integrate in the CIC and modify in Customizing as required. The components of the Customer Interaction Center include the following:
● Telephony integration
● Notes on call forwarding
● Business partner search
● Action box
● Navigation and application area
● Workflow inbox
● HTML customer overview
● Interaction processing
● Order overview for Media Sales and Distribution
● Order overview for Advertising Management
● Ad entry
● Business partner texts
● Business object display
● Scripting
● Data environment
● Interaction history
● Ad spec editor

For further information on these components, see SAP Media ®Customer Interaction Center in the SAP Library.