Attribute Lists 

Definition

Attribute lists are lists of selection criteria used in the Segment Builder for modeling marketing profiles. These selection criteria can derive from one of the following data sources:

·        Business partner master data (obtained by means of InfoSet queries)

·        Marketing attributes (grouped together as attribute sets)

·        Key figures and characteristics from the Business Information Warehouse (BI) (determination by BI reports)

·        External List Management.

Each list is assigned a certain segment type, and a segment category according to the use of the list in the Segment Builder (for creating target groups, product proposals, business routing).

In turn, each attribute in the list is assigned a certain attribute type, to which in turn a display type is also assigned, with which you define the way in which this attribute is displayed in the Segment Builder. You make these settings in Customizing under Customer Relationship Management ® Marketing ® Segment Builder in the activities Define Attribute Types and Assign Attribute Types to Display Types.

Structure

An attribute list is structured hierarchically as a drill-down list starting with the administrative information for the list (description, segment type and segment category) beneath which comes the list of attributes from the respective data source(s). If you specify filter values for these attributes, then these filters are displayed below each attribute.