Customer Relationship Management (CRM)

Describes a finite list of freely definable attributes and the values attached (by business partners) to these attributes, drawn up for marketing purposes.

A profile is therefore a logical description of a quantity of business partners to be contacted through marketing activities. In addition to a description explaining the purpose of the profile, a planned size and a type, profiles consists mainly of the criteria by which the relevant business partners are selected and stored in the target group(s).