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 Retail, Master Data Integration in CRM 02

 

Technical Data

Technical Name of Business Function

ISR_RETAIL_CRM_INTEG

Type of Business Function

Enterprise Business Function

Available As Of

SAP enhancement package 5 for SAP ERP 6.0

Technical Usage

Retail

Application Component

Material Master (LO-MD-MM)

Required Business Function

Retail, Master Data Integration in CRM 01 (ISR_APPL_CRM_INTEG) and

Retail (EA-RET) Enterprise Extension

You can use this business function to broaden your sales offering to multiple channels by making classification data for generic articles and variants available in SAP CRM. Retailers who deal with generic articles, especially in the fashion industry, need to work with their articles by characteristic (for example, color and size) in SAP CRM.

When you activate this business function, you can replicate the characteristic values that you create in transaction WRFCHVAL in SAP Retail (SAP ERP) to SAP CRM as part of the standard replication of characteristic master data. Note that transaction WRFCHVAL stores characteristic values differently than transaction CT04.

Prerequisites

  • You have installed the following components as of the version mentioned:

    Type of Component

    Component

    Is Needed Only for the Following Features

    Software Component

    SAP_APPL 605 and EA-RETAIL 605

    Not relevant

  • You have activated the following business functions in SAP Retail (SAP ERP):

Integration

You also activate the business function Retail Master Data Integration (CRM_ISR_INTEG) in SAP CRM. For more information, see SAP Library for SAP CRM on SAP Help Portal at http://help.sap.com/crm-coreInformation published on non-SAP site. Choose a release. In SAP Library, choose Start of the navigation path Business Functions for SAP Customer Relationship Management Next navigation step Master Data Next navigation step Retail Master Data Integration End of the navigation path.

Features

Replication of Characteristic Master Data

You can replicate characteristic master data from SAP Retail (SAP ERP) to SAP CRM, enhanced by the characteristic values that you stored using transaction WRFCHVAL in SAP Retail (SAP ERP).

Example

You can use this business function with SAP Web Channel Experience Management to provide generic articles in the Web shop. For more information, see SAP Library for SAP CRM on SAP Help Portal at http://help.sap.com/wecInformation published on non-SAP site. Choose a release. In SAP Library, choose Start of the navigation path SAP NetWeaver MDM Product Catalog Next navigation step Trade: Generic Articles End of the navigation path.