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PUBLIC

© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Public

2

New types of data

Sentiment

Understand how your

customers feel about

your brand and

products – right now

Unstructured

Understand patterns

in files across millions

of web pages, emails,

and documents

Clickstream

Capture and analyze

website visitors‘ data

trails and optimize

your website

Sensors

Discover patterns

in data streaming

automatically from

remote sensor and

machines

Geographic

Analyze location-

based data to manage

operations where they

occur

Server Logs

Research logs to

diagnose process

failures and prevent

security breaches

What is Big Data?

Common Types of Big Data