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ComponentSAP Allegiance

 

SAP Allegiance contains Allegiance Analytics and Allegiance 1-to-1.

Allegiance Analytics is a Customer Relationship Management (CRM) solution designed specifically for the retail industry. Through its robust data warehouse, Allegiance Analytics allows you to store transactions created at your POS terminals and use this information to learn about your customers’ shopping and spending habits. You can then use this knowledge to create personalized promotional opportunities directly targeted to your customers’ tastes to provide them with additional opportunities to visit your store and drive customer loyalty. The following are some examples of how Allegiance Analytics can enhance your sales and marketing efforts:

  • You can analyze transactional data to improve merchandising decisions.You can learn where most of your customers live in order to determine the best way to reach them based on their geographic location in relation to your stores.

  • You can use Allegiance Analytics to identify purchasers of specific types of products and generate a list for mailing purposes then use the direct-mail option to contact them regarding those products.

  • You can use Allegiance Analytics to study product movement by region and store in order to develop a loyalty program, use a Web site to enroll members and then monitor the progress of the loyalty program.

  • You can use the sweepstakes utility within Allegiance Analytics to attract customers to your promotional programs. Allegiance Analytics even allows you to choose sweepstakes winners. You can use Allegiance Analytics to monitor response to your promotional efforts such as the use of coupons.

  • You can identify high spenders and send them a holiday gift.

  • You can find customers who are most likely to purchase a product even if they never purchased the product in the past.

  • You can identify affinities between individual items and the most common transactions that occur in your store.

Allegiance 1 to 1 is also referred to as Loyalty Solutions. The Loyalty Solutions applications are a powerful customer relationship management solution designed for the retail sector. They provide retailers with the ability to capture valuable customer data and transform it into meaningful information about their customers’ shopping behavior. This allows retailers to use the information to create stronger, more profitable, and longer-lasting relationships with their customer through targeted promotions, loyalty programs or other customer relationship initiatives. Loyalty Solutions support the following customer relationship management activities:

  • Points Management

  • Promotions Management

  • Customer Profile Management