Dun & Bradstreet External Market Data 

Dun & Bradstreet (D&B) is one of the leading providers of external market data today, helping businesses throughout the world build profitable relationships with other companies. D&B sells information on companies world-wide. The data provided includes information on companies and structural information on groups – the so-called family trees ‑ and has proved to be a valuable tool for businesses from both a marketing and a sales and purchasing perspective.

For this purpose, D&B has introduced the D-U-N-S number (Data Universal Numbering System), a unique nine-digit code that helps identify companies and group entities within an organization quickly and effectively — even in the case of complex corporate family trees.

SAP has integrated D&B’s external market data into the standard Business Content. Data provided by D&B is useful for marketing purposes on the one hand and sales and purchasing purposes on the other. In the case of BW, three scenarios have been developed. D&B Marketing Universe for SAP BW focuses on the marketing aspect, while D&B Vendor Analytics for SAP BW targets purchasing requirements, and D&B Customer Analytics targets customer analysis requirements.

 

See also:

D&B Marketing Universe for SAP BW

D&B Vendor/Customer Analytics for SAP BW