Includes demographic data supplied by D&B, required to analyze and select targets (industry codes, annual sales figures, regional location, and so on), but not sufficient to contact those targets directly. Such a universe will comprise all marketable records held by D&B for one or more complete countries.

A branch is a secondary location of its headquarters. It has no legal responsibility for its debts, even though bills may be paid from the branch location. It will have the same legal business name as its headquarters, although branches frequently operate under a different trade style. A branch may be located at the same address as the headquarters if it has unique operations.

A person, an organization, or a group of persons or organizations in which a company has a business interest.

Specific data supplied by D&B that allows a prospect to be contacted, and which can be made available to a CRM system.

It typically includes the name, full address, telephone number and contact name. It is requested from D&B using a Web-based process once the target prospects have been selected.

A division, like a branch, is a secondary location of a business. However, a division carries out specific business operations under a divisional name. Divisions look similar to branches in D&B Worldbase, because they carry the branch status code.

The highest family member in the same country, within direct upward linkage. A case may be its own domestic ultimate. There might be more than one domestic ultimate in the same country in a family tree.

Dun & Bradstreet (D&B) is the leading worldwide provider of business-to-business credit, marketing, purchasing, and receivables management and decision-support services. Customers rely upon D&B to provide the insight they need to build profitable, quality business relationships with their customers, suppliers, and business partners - the companies they interact with every day.

The D&B D-U-N-S number (Data Universal Numbering System) is D&B's distinctive nine-digit identification sequence that links you to a wealth of quality information products and services originating exclusively from D&B. The D&B D-U-N-S number is an internationally recognized common company identifier in EDI and global electronic commerce transactions.

The world's most influential standards-setting organizations, more than 50 global, industry and trade associations, and the U.S. Federal Government recognize, recommend and/or require the D&B D-U-N-S number.

Once a D&B D-U-N-S number has been assigned to a business entity, the same number will never be re-issued for another business entity. A D-U-N-S number remains with the associated business as long as the business exists, even if during its development its legal form should change.

D&B D-U-N-S numbers are the key to building corporate family relationships in the D&B file. Since each location of a business may have its own unique D&B D-U-N-S number, a large organization is likely to have many different D&B D-U-N-S numbers within its corporate family. D&B links the D&B D-U-N-S numbers of parents, subsidiaries, headquarters and branches on more than 57 million corporate family members around the world.

The upper most parent of a corporate family. All family members carry this D-U-N-S number for ease of grouping the family tree together.

A business location that has branches or divisions reporting to it, and is financially responsible for those branches or divisions. If the location is more than 50% owned by another corporation, it will also be a subsidiary. If it owns more than 50% of another corporation, then it is also a parent.

Key Performance Indicators

KPIs express abstract objectives in financial or physical units for comparative purposes. Data pertaining to the various planning processes such as demand planning or production planning is collected, measured and transformed into physical or financial information that can be used to compare results and thus measure performance. For example, one of the supply chain flexibility metrics is Supplier On-time Delivery Performance, which indicates the percentage of orders that are fulfilled on or before the original requested date.

A corporation that owns more than 50% of another corporation. The parent company also may be a subsidiary of another corporate entity in the same family tree. If the parent also has branches, then it is also a headquarters.

A company that is not a current customer, but that has been identified as a potential customer.

A single location has no branches or subsidiaries reporting to it. If it is more than 50% owned by another entity, it also will be a subsidiary.

A corporation that is more than 50% owned by another corporation and will have a different legal business name from its parent company. A subsidiary can be a single location, a headquarters, or a parent.

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