Examples of Standard KPIs 
Perspective: Competition
Advertising Customer Effectiveness
Description: Advertising Expenses / Number of Customers
Advertising Unit Effectiveness
Description: Advertising Expenses / Units Sold
Customer Traffic
Description: Number of customers
Product Available
Description: Inventory Over-Under = Inventory Units (Actual) - Inventory Units (Plan)
Revenue per Advertising $
Description: Net Sales / Advertising Expenses
Perspective: Customer
Customer loyalty rate
Description: Number of Repeat Customers / Number of Customers
Return rate
Description: Returns / Units Sold
Returns per customer
Description: Returns / Number of Customers
Revenue per customer
Description: Net Sales / Number of Customers
Units per customer
Description: Units Sold / Number of Customers
Perspective: Employee
Employee Expense Efficiency
Description: G & A Expenses + Salary Expenses + Advertising Expenses) / FTEs
Employee Margin Efficiency
Description: Gross Margin / FTEs
Employee Efficiency
Description: Net Sales / FTEs
Sick Days per Employee
Description: Sick Days / FTEs
Perspective: Financial
Store Efficiency
Description: Net Sales / Units Sold
Store Expense Efficiency
Description: (G & A Expenses + Salary Expenses + Advertising Expenses) / Units Sold
Store Margin Efficiency
Description: Gross Margin / Units Sold
Store Margin Percent
Description: Gross Margin Pct = Gross Margin / Gross Sales
Store Revenue
Description: Net Sales = Gross Sales - Returns - Sales Discounts
Store Units Sold
Description: Units Sold
Perspective: Internal Business
Average Inventory
Description: Moving Average (Inventory Units)
Inventory Control
Description: Inventory Turnover = COGS / Inventory $
Inventory Lead Time
Description: Inventory Weeks = Inventory Units (Actual) / Units Sold (Plan)
Store Productivity
Description: Net Sales / (COGS + G & A Expenses + Salary Expenses + Advertising Expenses)