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buying pattern (CRM-MKT)

Marketing (CRM-MKT)

The purchasing behavior expressed in percentage during a promotion.

Example

The retailer (planning account) purchases 20% of the goods in the first week and 80% in the second. Any other combination that adds up to 100% is permitted. The aim of the buying pattern is to increase the accuracy of the planned increase in sales before sending the values over to Demand Planning.

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