Data Targets for SAP CRM 

Use

You can transfer the values determined in the SAP BW to SAP CRM and place these values in attributes – essentially business partner attributes. You can fill the following types of data targets in SAP CRM:

·        Marketing Attributes for Business Partner Segmentation: You can create marketing attributes for business partner segmentation and assign the attribute to an attribute set. For more details, see SAP Customer Relationship Management → Enterprise Marketing  → Customer Segmentation →Segmentation Preparation  →Characteristics  →Working with Attributes 

·        CRM Target Group: To enable selective marketing, you can classify your business partners into different target groups on the basis of certain shared marketing-relevant attributes (for example: age, occupation, hobbies, income and so on). For more details,  see SAP Customer Relationship Management → Enterprise Marketing  → Customer Segmentation → Target Group Creation  → Target Groups  → Working with Target Groups

·        IC Attributes: You create IC attributes directly as data targets. For more details, under SAP Customizing see Settings for SAP Business Information Warehouse → Data Transfer from SAP BW → Maintain Attributes and Select BW Key Figures for Business Partners

·        Enhancements Specific to Business Partners: You define tables in the ABAP Dictionary, which you can call up in the SAP menu under Tools → ABAP Workbench → Development → Dictionary.

The table has to fall within the customer namespace (that is, the table name has to begin with Y or Z) and it has to have the business partner number as its key.

·        Analytical Data Storage: The analytical data storage (ADS) enables SAP Customer Relationship Management (SAP CRM) business applications to efficiently access information from SAP Business Intelligence (SAP BI). For more details, see SAP Customer Relationship Management → Application Services  →Analytical Methods  →Optimize Relationships  →Analytical Data Storage in the SAP Library.

You can transfer data from the following sources in SAP BW:

·        InfoObject attributes, such as attributes for the InfoObject Business Partner (0BPARTNER)

·        Queries, in which the master data – such as the business partner – is unique

For transferring data from SAP BW, start by defining a data target in SAP CRM, and then use this data target in SAP BW to model the data transfer process in the form of an analysis process.

For more details, see SAP Customer Relationship Management → Application Services  →Analytical Methods  →Optimize Relationships  →Transferring Attribute Data from SAP BW in the SAP Library.