Data Mining
You can use data mining to detect less obvious relationships and interesting patterns in large amounts of data. Data mining provides you with insights that had formerly gone unrecognized or been ignored because it had not been considered possible to analyze them.
The data mining methods available in BI allow you to create models according to your requirements and then use these models to draw information from your BI system data to assist your decision-making. For example, you can analyze patterns in customer behavior and predict trends by identifying and exploiting behavioral patterns.
The grouping algorithms provided by SAP data mining methods include for example clustering and association analysis. With clustering, criteria for grouping related data as well as the groupings themselves (clusters) are determined from a randomly ordered dataset. With association analysis you can detect composite effects and thereby identify for example cross-selling opportunities.
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