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 Manage Recommendations

 

With Manage Recommendations, marketing experts can do the following:

  • Browse, edit, and evaluate effectiveness of recommendation scenarios

  • Create, copy, edit, delete, preview, activate, and deactivate models

Key Features

Browse and Evaluate Recommendation Scenarios

Recommendation scenarios are listed with related information that enables you to evaluate the effectiveness of the model that is currently active. You can narrow the results displayed in the recommendations scenarios list as follows:

  • Choose a status tile to filter by status

  • Search by algorithm name or ID

You can also organize the results as follows:

  • Sort in ascending or descending order according to the following:

    • Scenario name

    • Model status

    • Model active on

    • Communication medium

  • Filter by communication medium

For more information, see Recommendation Scenarios.

Browse Recommendation Models

You can choose Model Overview Page in Manage Recommendations to toggle to Recommendation Models. You can toggle back to the recommendation scenario list by choosing Scenario Overview Page.

By default, the recommendation model list is sorted in descending order by the Last Changed date.

The recommendation model list enables you to find specific recommendation models and add new models.

You can narrow the results displayed in the recommendation model list as follows:

  • Choose a status tile to filter by status

  • Search by model name or description

You can sort the results displayed in the recommendation model list in ascending or descending order according to the following:

  • Model

  • Description

  • Model Status

  • Last Changed

  • Model Active On

In addition, you can add a new model by entering name, model template, and recommendation scenario.

For more information, see Recommendation Models.

Add a New Model to a Recommendation Scenario

You can add a new model to a scenario by choosing a scenario in the Recommendation Scenarios table. The following standard delivery model templates are available:

  • Cross-sell based on purchase history of the last 60 days

  • Items viewed together in the last 15 days

  • Most viewed Items in the last 15 Days

  • Top sales from SAP ERP sales documents in the last 60 Days

You can also choose Empty Model to create your own custom model. The model will contain empty Recommend, Re-Rank, and Filter step types.

Note Note

You should consider the following when creating models in the Manage Recommendations:

  • Models are limited to 3 steps. However, models created or edited in SAP Hybris Marketing Recommendation that contain additional steps can also be viewed and edited in the Manage Recommendations.

  • Empty steps are deleted after you activate the model.

End of the note.
View and Edit Existing Models Assigned to a Recommendation Scenario

You can choose a scenario in the Recommendation Scenarios table to view the models that are assigned to it. You can also edit the models as follows:

  • Add and delete algorithms

    You can add new algorithms to, or delete existing algorithms from, the steps contained in a model.

  • Copy algorithms

    You can add an algorithm to a step by creating a copy of an existing algorithm contained in the step.

  • Edit algorithms attributes and settings

    You can choose an algorithm to modify the algorithm attributes and settings. The algorithm settings are rendered according to the algorithm parameters, data sources, and associated data source pre-filters that are defined in Customizing under Start of the navigation path SAP Hybris Marketing Next navigation step Recommendation End of the navigation path Data Source Definition, Algorithm Definition, and Configure Algorithms. For more information, see Algorithms.

    You can also define the following for relevant algorithms by choosing Actions:

    • Maximum number of recommendations

      You can define the maximum number of recommendations that each step within a model, or each algorithm within a step, can yield.

    • Algorithm generation refresh rate

      You can define the number of hours, or days, after which algorithms within a Pending or Active model are generated.

  • Add, edit, or delete rules

    You can add rules, edit rules, or delete rules from the steps of models. For more information, see Rules.

  • Add, edit, or delete rule fragments

    You can add new rule fragments or delete existing rule fragments from rules. You can also add or change between the And or Or operators.

For more information, see Creating and Managing Models.

Activate or Deactivate a Models

For more information, see Understanding Model Statuses.

Preview Models

You can analyze the recommendations a generated model returns using consumer and leading item parameters that you provide.

Component for Customer Incidents

CEC-MKT-CEI-PRI

More Information

For information about the system configuration, see the installation and configuration guide for SAP Hybris Marketing on the SAP Help Portal at Start of the navigation path http://help.sap.com/mktInformation published on non-SAP site Next navigation step Installation and Upgrade Information End of the navigation path.