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 Roles in SAP hybris Marketing

 

Composite Roles

In SAP hybris Marketing, the following composite roles are provided:

Name

Composite Role

Description

Assigned Single Roles

Access for Marketing Experts

SAP_MARKETING_EXPERT

  • To access role-specific applications in SAP hybris Marketing

  • To access all data as defined by the authorization objects in the standard delivery

SAP_CEI_ADT

SAP_CEI_ADT_FLP

SAP_CEI_RECO_MKT

SAP_CEI_RECO_MKT_OFFER

SAP_CEI_RECO_SCE

SAP_CEI_BI_AUTH

SAP_CEI_CVI

SAP_CEI_CVI_FLP

SAP_CEI_CJI

SAP_CEI_HOME

SAP_CEI_MEM

SAP_CEI_MSM_QE_APP

SAP_CEI_MSM_SM_APP

SAP_CEI_PBA

SAP_CEI_PBA_FLP

SAP_CEI_PROGRAM

SAP_CEI_SCI

SAP_CEI_SCI_FLP

SAP_CEI_TG_INI

SAP_CEI_TG_INI_FLP

SAP_CEI_MKT_CAL_APP

SAP_CEI_MKT_CAL_PLANNING

SAP_CEI_OFFER_APP

SAP_CEI_BCR_MARKETINGEXPERT

SAP_CEI_CONTENT_PAGES

Access to Segmentation for the Marketing Expert

SAP_MARKETING_SEGMENTATION

  • To access Segmentation within SAP hybris Marketing

  • To access all data as defined by the authorization objects in the standard delivery

SAP_CEI_ADT

SAP_CEI_ADT_FLP

SAP_CEI_BI_AUTH

SAP_CEI_HOME

SAP_CEI_PBA

SAP_CEI_PBA_FLP

SAP_CEI_TG_INI

SAP_CEI_TG_INI_FLP

Access to Campaigns for the Marketing Expert

SAP_MARKETING_CAMPAIGNS

  • To access Campaigns within SAP hybris Marketing

  • To access all data as defined by the authorization objects in the standard delivery

SAP_CEI_BCR_MARKETINGEXPERT

SAP_CEI_BI_AUTH

SAP_CEI_CONTENT_PAGES

SAP_CEI_HOME

SAP_CEI_MEM

SAP_CEI_MKT_CAL_APP

SAP_CEI_TG_INI

SAP_CEI_TG_INI_FLP

Access to Planning for the Marketing Manager

SAP_MARKETING_PLANNING

  • To access Planning within SAP hybris Marketing

  • To access all data as defined by the authorization objects in the standard delivery

SAP_CEI_AMP

SAP_CEI_BI_AUTH

SAP_CEI_HOME

SAP_CEI_MKT_CAL_APP

SAP_CEI_MKT_CAL_PLANNING

SAP_CEI_MSM_SM_APP

SAP_CEI_PROGRAM

SAP_CEI_BCR_MARKETINGMANAGER

Access for the Marketing Manager

SAP_MARKETING_MANAGER

To access marketing-related tasks for managers.

SAP_CEI_AMP

SAP_CEI_BI_AUTH

SAP_CEI_BCR_MARKETINGMANAGER

SAP_CEI_HOME

SAP_CEI_MSM_SM_APP

SAP_CEI_MKT_CAL_APP

SAP_CEI_MKT_CAL_PLANNING

SAP_CEI_CUAN_MK_INI_REL_APP

SAP_CEI_CUAN_MK_TG_REL_APP

SAP_CEI_PROGRAM

Access to Recommendations for the Marketing Expert

SAP_MARKETING_RECOMMEND_EXPERT

  • To access Recommendation within SAP hybris Marketing

  • To access all data as defined by the authorization objects in the standard delivery

SAP_CEI_BCR_MARKETINGEXPERT

SAP_CEI_BI_AUTH

SAP_CEI_HOME

SAP_CEI_OFFER_APP

SAP_CEI_RECO_MKT

SAP_CEI_RECO_MKT_OFFER

SAP_CEI_RECO_SCE

SAP_CEI_PBA

SAP_CEI_PBA_FLP

Access to Recommendations for the Business Analyst

SAP_MARKETING_ RECOMMENDATION

To access Recommendation within SAP hybris Marketing

To access all recommendation-relevant tasks for business analysts

SAP_CEI_B2C_RECO

SAP_CEI_B2C_RECO_FLP

SAP_CEI_BCR_BUSINESSANALYST

SAP_CEI_BI_AUTH

SAP_CEI_HOME

SAP_CEI_RECO_ALDS

SAP_CEI_RECO_SCE

SAP_CEI_TG_INI

SAP_CEI_TG_INI_FLP

SAP_CEI_PBA

Access to Data Management for the Marketing Expert

SAP_MARKETING_DATA_MANAGEMENT

  • To access Data Management within SAP hybris Marketing

  • To access all the data, as defined by the authorization objects in the standard delivery

SAP_CEI_BI_AUTH

SAP_CEI_CJI

SAP_CEI_HOME

SAP_CEI_SCI

SAP_CEI_SCI_FLP

SAP_CEI_TG_INI

SAP_CEI_TG_INI_FLP

Access to Insight for the Marketing Expert

SAP_MARKETING_INSIGHT

  • To access Insight within SAP hybris Marketing

  • To access all the data, as defined by the authorization objects in the standard delivery

SAP_CEI_BI_AUTH

SAP_CEI_CVI

SAP_CEI_CVI_FLP

SAP_CEI_HOME

SAP_CEI_PBA

SAP_CEI_PBA_FLP

SAP_CEI_TG_INI

SAP_CEI_TG_INI_FLP

Access for the Marketing Executive

SAP_MARKETING_EXECUT_DASHBOARD

To access the Marketing Executive Dashboard from the Home workset of SAP hybris Marketing

SAP_CEI_HOME

SAP_CEI_MED

SAP_CEI_SCI

Access for the Business Administrative User

SAP_MARKETING_BUS_ADMIN_USER

To access all applications for key user and administrative activities in SAP hybris Marketing

SAP_CEI_BCR_MARKETINGADMINUSER

SAP_CEI_BI_AUTH

SAP_CEI_COMM_CATEG_LIMITS

SAP_CEI_CPG_SENDER_PROFILES

SAP_CEI_HOME

SAP_CEI_IMPORT_ANALYTICS

SAP_CEI_INTERACTION_INTERESTS

SAP_CEI_KUA

SAP_CEI_KUA_FLP

SAP_CEI_KUI

SAP_CEI_MKT_ATTR_CATEGORIES

SAP_CUSTOMER_ANALYTICS_ADMIN

Access to Spend Management and Programs for the Marketing Expert

SAP_MARKETING_SPEND_MGMT_PROG

  • To access marketing-related tasks in spend planning

  • To access all the data, as defined by the authorization objects in the standard delivery

SAP_CEI_BCR_MARKETINGEXPERT

SAP_CEI_BI_AUTH

SAP_CEI_HOME

SAP_CEI_MKT_CAL_APP

SAP_CEI_MKT_CAL_PLANNING

SAP_CEI_MSM_QE_APP

SAP_CEI_MSM_SM_APP

SAP_CEI_PROGRAM

SAP_CEI_TG_INI

SAP_CEI_TG_INI_FLP

Technical Configuration of SAP hybris Marketing

SAP_MARKETING_TECHNICAL_CONF

Contains all roles required to run the technical configuration of SAP hybris Marketing

SAP_BC_CUS_ADMIN

SAP_BC_DWB_ABAPDEVELOPER

SAP_BC_SIW_DEV

SAP_BC_STC_USER

SAP_BC_WEBSERVICE_ADMIN_TEC

SAP_BC_WEBSERVICE_DEBUGGER

SAP_CEI_RS_RDEAD

SAP_CEI_TECHNICAL_CONF_EHN

SAP_CUSTOMER_ANALYTICS_ADMIN

SAP_ESH_CR_ADMIN

Access to Business User Administration for System Administrators

SAP_MARKETING_USER_ADMIN

To create and change SAP hybris Marketing business users for ABAP and SAP HANA.

SAP_CEI_USER_HANDLING

SAP_CEI_HOME

Note Note

Each single role in composite role Access for Marketing Experts (SAP_MARKETING_EXPERT) contains menu entries with information about worksets, subworksets, and detail screens with their facets. You can define the sequence in which the worksets are displayed, by defining the sort index for each role.

You define the sort index in Role Maintenance (transaction PFCG), by choosingStart of the navigation path Menu Next navigation step Menu Options Next navigation step Sort Index. End of the navigation path

A predefined sort index and corresponding display of worksets is provided with the standard configuration. The lowest number stands for the first workset. You can change the position of these worksets, and also add your own worksets in between these worksets (hence the reason for the numbers being far apart).

End of the note.

S/4 HANA Composite Roles

The following role is to be used as an alternative to the SAP_MARKETING_EXPERT composite role.

Note Note

Access to Insight for the marketing expert is not available, therefore the SAP_MARKETING_INSIGHT composite role cannot be used.

All other roles can be used.

End of the note.

Name

Composite Role

Description

Assigned Single Roles

Access for the Marketing Expert in S/4 HANA On-Premise edition

SAP_MARKETING_IN_S4H_EXPERT

To access SAP hybris Marketing in S/4 HANA On-Premise edition

SAP_CEI_ADT

SAP_CEI_ADT_FLP

SAP_CEI_RECO_MKT

SAP_CEI_RECO_SCE

SAP_CEI_BI_AUTH

SAP_CEI_CJI

SAP_CEI_HOME

SAP_CEI_MEM

SAP_CEI_MSM_QE_APP

SAP_CEI_MSM_SM_APP

SAP_CEI_PBA

SAP_CEI_PBA_FLP

SAP_CEI_PROGRAM

SAP_CEI_SCI

SAP_CEI_SCI_FLP

SAP_CEI_TG_INI

SAP_CEI_TG_INI_FLP

SAP_CEI_MKT_CAL_APP

SAP_CEI_MKT_CAL_PLANNING

SAP_CEI_OFFER_APP

SAP_CEI_BCR_MARKETINGEXPERT

SAP_CEI_CONTENT_PAGES

Single Roles

The following table shows which single roles are available and what their function is:

Name

Single Role

Description

Business Roles

Home Workset

SAP_CEI_HOME

To access Home in SAP hybris Marketing.

Data Management

SAP_CEI_SCI

To access Data Management with Contact Engagement, Contacts, and Sentiment Engagement in SAP hybris Marketing.

Segmentation

SAP_CEI_ADT

To access Segmentation in SAP hybris Marketing.

Insight

SAP_CEI_CVI

To access Insight in SAP hybris Marketing.

Target Groups, Campaigns, Contacts and Accounts

SAP_CEI_TG_INI

To access business objects, such as target groups, campaigns, accounts, and contacts.

To access Facebook campaigns from the Home workset.

Predictive Models

SAP_CEI_PBA

To create and edit predictive models that can be used for certain products and market definitions.

Business Administration

SAP_CEI_KUA

To access key user activities of SAP hybris Marketing, that is, business administration tasks in the front-end system.

Business Administration for User Interface

SAP_CEI_KUI

To configure the user interface for all business users of SAP hybris Marketing.

Access the Marketing Executive Dashboard

SAP_CEI_MED

To access the Marketing Executive Dashboard from the Home workset of SAP hybris Marketing.

Import Data for Analytics

SAP_CEI_IMPORT_ANALYTICS

To access Import Data for Analytics from the Insight workset of SAP hybris Marketing.

Product Recommendations

SAP_CEI_B2C_RECO

To access the Business-to-Consumer (B2C) recommendation in SAP hybris Marketing.

Manage Recommendations

SAP_CEI_RECO_MKT

To access Manage Recommendations from the Home or Recommendation workset in SAP hybris Marketing.

Access to Administrative Actions

SAP_CUSTOMER_ANALYTICS_ADMIN

To set up recurring and extensibility tasks.

Access to SAP NetWeaver Business Intelligence

SAP_CEI_BI_AUTH

  • Controls the authorization for access to SAP HANA, using BEx queries

  • To access the infrastructure of SAP Business Warehouse within SAP hybris Marketing

For more information on authorization, see SAP Help Portal atStart of the navigation path http://help.sap.com/nwInformation published on non-SAP site Next navigation step SAP NetWeaver Business Warehouse Next navigation step SAP NetWeaver 7.5 Next navigation step Application Help Next navigation step Function-Oriented View Next navigation step (choose your language) Next navigation step Business Warehouse Next navigation step Data Warehousing Next navigation step Data Warehouse Management Next navigation step Authorizations End of the navigation path.

Release Target Groups

SAP_CEI_CUAN_MK_TG_REL_APP

To access Release Target Groups from the Home workset of SAP hybris Marketing.

Release Campaigns

SAP_CEI_CUAN_MK_INI_REL_APP

To access Release Campaigns from the Home and Campaigns workset of SAP hybris Marketing.

Marketing Planning

SAP_CEI_AMP

To access My Marketing Budget from the Home or Planning workset of SAP hybris Marketing.

Campaign Content

SAP_CEI_MEM

To access Template Library, Content Library, and Confirmation Messages from the Home or Campaigns workset in SAP hybris Marketing.

Marketing Calendar

SAP_CEI_MKT_CAL_APP

To access Marketing Calendar from the Home orCampaigns workset in SAP hybris Marketing.

Marketing Spend - Quick Entry

SAP_CEI_MSM_QE_APP

To access Spend - Quick Entry from the Home or Planning workset in SAP hybris Marketing.

Marketing Spend - Details

SAP_CEI_MSM_SM_APP

To access Detailed Spend Planning from the Home or Planning workset in SAP hybris Marketing.

Marketing Manager - Apps

SAP_CEI_BCR_MARKETINGMANAGER

To access the SAP Fiori transactional apps of SAP hybris Marketing.

Marketing Expert - Apps

SAP_CEI_BCR_MARKETINGEXPERT

To access the SAP Fiori apps of SAP hybris Marketing.

Marketing Administrative User - Apps

SAP_CEI_BCR_MARKETINGADMINUSER

To access the SAP Fiori transactional apps of SAP hybris Marketing.

Business Analyst - Apps

SAP_CEI_BCR_BUSINESSANALYST

To access SAP Fiori transactional apps for analyse purposes of the business analyst.

Transactional Apps and Fact Sheets

SAP_CEI_TCR_T

A technical role, which allows marketing managers to access the SAP Fiori transactional apps of SAP hybris Marketing.

Customer Journey Insight

SAP_CEI_CJI

To access Customer Journey Insight from the Home or Data Management workset of SAP hybris Marketing.

Sender Profiles

SAP_CEI_CPG_SENDER_PROFILES

To access Sender Profiles from the Home or Campaigns workset in SAP hybris Marketing.

Offers

SAP_CEI_OFFER_APP

To access Offers from the Home or Recommendation workset in SAP hybris Marketing.

Marketing Programs

SAP_CEI_PROGRAM

To access Programs from the Home or Planning workset in SAP hybris Marketing.

Marketing Calendar in Planning

SAP_CEI_MKT_CAL_PLANNING

To access Calendar from the Home or Planning workset in SAP hybris Marketing.

Import Data for Analytics

SAP_CEI_IMPORT_ANALYTICS

To import data to SAP hybris Marketing for analytical purposes.

Recommendation Scenarios

SAP_CEI_RECO_SCE

To access recommendation scenarios.

Recommendation Algorithm Defaults

SAP_CEI_RECO_ALDS

To access recommendation algorithm defaults.

Manage Offer Recommendations

SAP_CEI_RECO_MKT_OFFER

To access offer recommendations.

Landing Pages

SAP_CEI_CONTENT_PAGES

To access the SAP Fiori app for managing Landing Pages and the associated OData service.

Communication Categories and Limits

SAP_CEI_COMM_CATEG_LIMITS

To access communication categories and limits.

Interaction Interests

SAP_CEI_INTERACTION_INTERESTS

To access interaction interests.

Marketing Attribute Categories

SAP_CEI_MKT_ATTR_CATEGORIES

To access marketing attribute categories.

Integration Roles

SAP Cloud for Customer Integration

SAP_CEI_C4C_INTEGRATION

To use OData service CUAN_BUSINESS_DOCUMENT_IMP_SRV within SAP Cloud for Customer integration scenarios.

Web Content Management Integration

SAP_CEI_WEBEXPRNCE_INTEGRATION

To search for campaigns (customer segments) to which a content user is assigned, in a content management system.

Landing Page Result

SAP_CEI_CONTENT_PAGE_RESLT

To access the OData service for storing landing page result information as a technical user.

Offer Import

SAP_CEI_OFFER_IMPORT_API

To import offers to SAP hybris Marketing from external systems, using an OData API.

Offer Public API

SAP_CEI_OFFER_PUBLIC_API

To access Offers in SAP hybris Marketing for the use in a Web shop, using an OData API.

B2C Recommendation Runtime

SAP_CEI_B2C_RECO_RUNTIME

To access the B2C recommendation runtime in SAP hybris Marketing.

E-Commerce Integration

SAP_CEI_ECOMMERCE_INTEGRATION

To enable an e-commerce system to carry out a mass import of contact persons and interaction data, and to search for campaigns (customer segments) in SAP hybris Marketing to which a Web shop user is assigned. The Web shop can use this information to provide a personalized shopping experience to users who belong to a specific customer segment.

Technical Configuration Roles

BI Content Activation

SAP_CEI_RS_RDEAD

To activate BI content for SAP hybris Marketing.

Enhanced Authorization for Composite Role SAP_MARKETING_TECHNICAL_CONF

SAP_CEI_TECHNICAL_CONF_EHN

User Management Roles

Business User Administration

SAP_CEI_USER_HANDLING

To create and change SAP hybris Marketing business users.

SAP Fiori Launchpad Roles

Roles with postfix _FLP are used to start SAP hybris Marketing, that is any CUAN_SHELL application, from SAP Fiori Launchpad. Those roles are only for apps that are not standard SAP Fiori apps. The following single roles are required to run SAP hybris Marketing from the SAP Fiori launchpad:

Single Role

Description

SAP_CEI_ADT_FLP

To access Segmentation of SAP hybris Marketing from the SAP Fiori launchpad.

SAP_CEI_CVI_FLP

To access Insight of SAP hybris Marketing from the SAP Fiori launchpad.

SAP_CEI_SCI_FLP

To access Data Management of SAP hybris Marketing from the SAP Fiori launchpad.

SAP_CEI_TG_INI_FLP

To access Target Groups, Campaigns, Corporate Accounts, and Contact Engagement of SAP hybris Marketing from the SAP Fiori launchpad.

SAP_CEI_KUA_FLP

To access business administration activities of SAP hybris Marketing from the SAP Fiori launchpad.

SAP_CEI_PBA_FLP

To access Predictive Models of SAP hybris Marketing from the SAP Fiori launchpad.

SAP_CEI_B2C_RECO_FLP

To access Product Recommendations, Target Groups, Campaigns, and Corporate Accounts of SAP hybris Marketing from the SAP Fiori Launchpad.

Note Note

Use as Template for Own Roles

These roles contain all authorizations and all menu entries that you require to use SAP hybris Marketing. You can use these roles for demonstration purposes, for example. For use in the live system, you must copy the roles to your own roles and delete the menu entries you do not require. You also need to assign the necessary authorizations using a generated authorization profile. The copies are proposed values and contain the authorizations as defined for the associated authorization objects (in transaction SU22). In addition, you have to adapt the activities and parameters contained in the authorization objects to your business processes, if required.

End of the note.

Note Note

If you make enhancements to your own roles, for example, by adapting the standard authorization objects, you need to copy these enhancements to the standard roles, in order to display the menu entries, such as worksets, subworksets and facets, for the new roles.

End of the note.