Roles in SAP hybris Marketing
Composite Roles
In SAP hybris Marketing, the following composite roles are provided:
Name | Composite Role | Description | Assigned Single Roles |
|---|---|---|---|
Access for Marketing Experts | SAP_MARKETING_EXPERT |
| SAP_CEI_ADT SAP_CEI_ADT_FLP SAP_CEI_RECO_MKT SAP_CEI_RECO_MKT_OFFER SAP_CEI_RECO_SCE SAP_CEI_BI_AUTH SAP_CEI_CVI SAP_CEI_CVI_FLP SAP_CEI_CJI SAP_CEI_HOME SAP_CEI_MEM SAP_CEI_MSM_QE_APP SAP_CEI_MSM_SM_APP SAP_CEI_PBA SAP_CEI_PBA_FLP SAP_CEI_PROGRAM SAP_CEI_SCI SAP_CEI_SCI_FLP SAP_CEI_TG_INI SAP_CEI_TG_INI_FLP SAP_CEI_MKT_CAL_APP SAP_CEI_MKT_CAL_PLANNING SAP_CEI_OFFER_APP SAP_CEI_BCR_MARKETINGEXPERT SAP_CEI_CONTENT_PAGES |
Access to Segmentation for the Marketing Expert | SAP_MARKETING_SEGMENTATION |
| SAP_CEI_ADT SAP_CEI_ADT_FLP SAP_CEI_BI_AUTH SAP_CEI_HOME SAP_CEI_PBA SAP_CEI_PBA_FLP SAP_CEI_TG_INI SAP_CEI_TG_INI_FLP |
Access to Campaigns for the Marketing Expert | SAP_MARKETING_CAMPAIGNS |
| SAP_CEI_BCR_MARKETINGEXPERT SAP_CEI_BI_AUTH SAP_CEI_CONTENT_PAGES SAP_CEI_HOME SAP_CEI_MEM SAP_CEI_MKT_CAL_APP SAP_CEI_TG_INI SAP_CEI_TG_INI_FLP |
Access to Planning for the Marketing Manager | SAP_MARKETING_PLANNING |
| SAP_CEI_AMP SAP_CEI_BI_AUTH SAP_CEI_HOME SAP_CEI_MKT_CAL_APP SAP_CEI_MKT_CAL_PLANNING SAP_CEI_MSM_SM_APP SAP_CEI_PROGRAM SAP_CEI_BCR_MARKETINGMANAGER |
Access for the Marketing Manager | SAP_MARKETING_MANAGER | To access marketing-related tasks for managers. | SAP_CEI_AMP SAP_CEI_BI_AUTH SAP_CEI_BCR_MARKETINGMANAGER SAP_CEI_HOME SAP_CEI_MSM_SM_APP SAP_CEI_MKT_CAL_APP SAP_CEI_MKT_CAL_PLANNING SAP_CEI_CUAN_MK_INI_REL_APP SAP_CEI_CUAN_MK_TG_REL_APP SAP_CEI_PROGRAM |
Access to Recommendations for the Marketing Expert | SAP_MARKETING_RECOMMEND_EXPERT |
| SAP_CEI_BCR_MARKETINGEXPERT SAP_CEI_BI_AUTH SAP_CEI_HOME SAP_CEI_OFFER_APP SAP_CEI_RECO_MKT SAP_CEI_RECO_MKT_OFFER SAP_CEI_RECO_SCE SAP_CEI_PBA SAP_CEI_PBA_FLP |
Access to Recommendations for the Business Analyst | SAP_MARKETING_ RECOMMENDATION | To access To access all recommendation-relevant tasks for business analysts | SAP_CEI_B2C_RECO SAP_CEI_B2C_RECO_FLP SAP_CEI_BCR_BUSINESSANALYST SAP_CEI_BI_AUTH SAP_CEI_HOME SAP_CEI_RECO_ALDS SAP_CEI_RECO_SCE SAP_CEI_TG_INI SAP_CEI_TG_INI_FLP SAP_CEI_PBA |
Access to Data Management for the Marketing Expert | SAP_MARKETING_DATA_MANAGEMENT |
| SAP_CEI_BI_AUTH SAP_CEI_CJI SAP_CEI_HOME SAP_CEI_SCI SAP_CEI_SCI_FLP SAP_CEI_TG_INI SAP_CEI_TG_INI_FLP |
Access to Insight for the Marketing Expert | SAP_MARKETING_INSIGHT |
| SAP_CEI_BI_AUTH SAP_CEI_CVI SAP_CEI_CVI_FLP SAP_CEI_HOME SAP_CEI_PBA SAP_CEI_PBA_FLP SAP_CEI_TG_INI SAP_CEI_TG_INI_FLP |
Access for the Marketing Executive | SAP_MARKETING_EXECUT_DASHBOARD | To access the Marketing Executive Dashboard from the | SAP_CEI_HOME SAP_CEI_MED SAP_CEI_SCI |
Access for the Business Administrative User | SAP_MARKETING_BUS_ADMIN_USER | To access all applications for key user and administrative activities in SAP hybris Marketing | SAP_CEI_BCR_MARKETINGADMINUSER SAP_CEI_BI_AUTH SAP_CEI_COMM_CATEG_LIMITS SAP_CEI_CPG_SENDER_PROFILES SAP_CEI_HOME SAP_CEI_IMPORT_ANALYTICS SAP_CEI_INTERACTION_INTERESTS SAP_CEI_KUA SAP_CEI_KUA_FLP SAP_CEI_KUI SAP_CEI_MKT_ATTR_CATEGORIES SAP_CUSTOMER_ANALYTICS_ADMIN |
Access to Spend Management and Programs for the Marketing Expert | SAP_MARKETING_SPEND_MGMT_PROG |
| SAP_CEI_BCR_MARKETINGEXPERT SAP_CEI_BI_AUTH SAP_CEI_HOME SAP_CEI_MKT_CAL_APP SAP_CEI_MKT_CAL_PLANNING SAP_CEI_MSM_QE_APP SAP_CEI_MSM_SM_APP SAP_CEI_PROGRAM SAP_CEI_TG_INI SAP_CEI_TG_INI_FLP |
Technical Configuration of SAP hybris Marketing | SAP_MARKETING_TECHNICAL_CONF | Contains all roles required to run the technical configuration of SAP hybris Marketing | SAP_BC_CUS_ADMIN SAP_BC_DWB_ABAPDEVELOPER SAP_BC_SIW_DEV SAP_BC_STC_USER SAP_BC_WEBSERVICE_ADMIN_TEC SAP_BC_WEBSERVICE_DEBUGGER SAP_CEI_RS_RDEAD SAP_CEI_TECHNICAL_CONF_EHN SAP_CUSTOMER_ANALYTICS_ADMIN SAP_ESH_CR_ADMIN |
Access to Business User Administration for System Administrators | SAP_MARKETING_USER_ADMIN | To create and change SAP hybris Marketing business users for ABAP and SAP HANA. | SAP_CEI_USER_HANDLING SAP_CEI_HOME |
Note
Each single role in composite role Access for Marketing Experts
(SAP_MARKETING_EXPERT) contains menu entries with information about worksets, subworksets, and detail screens with their facets. You can define the sequence in which the worksets are displayed, by defining the sort index for each role.
You define the sort index in Role Maintenance
(transaction PFCG), by choosing
A predefined sort index and corresponding display of worksets is provided with the standard configuration. The lowest number stands for the first workset. You can change the position of these worksets, and also add your own worksets in between these worksets (hence the reason for the numbers being far apart).
S/4 HANA Composite Roles
The following role is to be used as an alternative to the SAP_MARKETING_EXPERT
composite role.
Note
Access to Insight
for the marketing expert is not available, therefore the SAP_MARKETING_INSIGHT
composite role cannot be used.
All other roles can be used.
Name | Composite Role | Description | Assigned Single Roles |
Access for the Marketing Expert in S/4 HANA On-Premise edition | SAP_MARKETING_IN_S4H_EXPERT | To access SAP hybris Marketing in S/4 HANA On-Premise edition | SAP_CEI_ADT SAP_CEI_ADT_FLP SAP_CEI_RECO_MKT SAP_CEI_RECO_SCE SAP_CEI_BI_AUTH SAP_CEI_CJI SAP_CEI_HOME SAP_CEI_MEM SAP_CEI_MSM_QE_APP SAP_CEI_MSM_SM_APP SAP_CEI_PBA SAP_CEI_PBA_FLP SAP_CEI_PROGRAM SAP_CEI_SCI SAP_CEI_SCI_FLP SAP_CEI_TG_INI SAP_CEI_TG_INI_FLP SAP_CEI_MKT_CAL_APP SAP_CEI_MKT_CAL_PLANNING SAP_CEI_OFFER_APP SAP_CEI_BCR_MARKETINGEXPERT SAP_CEI_CONTENT_PAGES |
Single Roles
The following table shows which single roles are available and what their function is:
Name | Single Role | Description |
|---|---|---|
Business Roles | ||
Home Workset | SAP_CEI_HOME | To access |
Data Management | SAP_CEI_SCI | To access |
Segmentation | SAP_CEI_ADT | To access |
Insight | SAP_CEI_CVI | To access |
Target Groups, Campaigns, Contacts and Accounts | SAP_CEI_TG_INI | To access business objects, such as target groups, campaigns, accounts, and contacts. To access Facebook campaigns from the |
Predictive Models | SAP_CEI_PBA | To create and edit predictive models that can be used for certain products and market definitions. |
Business Administration | SAP_CEI_KUA | To access key user activities of SAP hybris Marketing, that is, business administration tasks in the front-end system. |
Business Administration for User Interface | SAP_CEI_KUI | To configure the user interface for all business users of SAP hybris Marketing. |
Access the Marketing Executive Dashboard | SAP_CEI_MED | To access the |
Import Data for Analytics | SAP_CEI_IMPORT_ANALYTICS | To access |
Product Recommendations | SAP_CEI_B2C_RECO | To access the Business-to-Consumer (B2C) recommendation in SAP hybris Marketing. |
Manage Recommendations | SAP_CEI_RECO_MKT | To access |
Access to Administrative Actions | SAP_CUSTOMER_ANALYTICS_ADMIN | To set up recurring and extensibility tasks. |
Access to SAP NetWeaver Business Intelligence | SAP_CEI_BI_AUTH |
For more information on authorization, see SAP Help Portal at. |
Release Target Groups | SAP_CEI_CUAN_MK_TG_REL_APP | To access |
Release Campaigns | SAP_CEI_CUAN_MK_INI_REL_APP | To access |
Marketing Planning | SAP_CEI_AMP | To access |
Campaign Content | SAP_CEI_MEM | To access |
Marketing Calendar | SAP_CEI_MKT_CAL_APP | To access |
Marketing Spend - Quick Entry | SAP_CEI_MSM_QE_APP | To access |
Marketing Spend - Details | SAP_CEI_MSM_SM_APP | To access |
Marketing Manager - Apps | SAP_CEI_BCR_MARKETINGMANAGER | To access the SAP Fiori transactional apps of SAP hybris Marketing. |
Marketing Expert - Apps | SAP_CEI_BCR_MARKETINGEXPERT | To access the SAP Fiori apps of SAP hybris Marketing. |
Marketing Administrative User - Apps | SAP_CEI_BCR_MARKETINGADMINUSER | To access the SAP Fiori transactional apps of SAP hybris Marketing. |
Business Analyst - Apps | SAP_CEI_BCR_BUSINESSANALYST | To access SAP Fiori transactional apps for analyse purposes of the business analyst. |
Transactional Apps and Fact Sheets | SAP_CEI_TCR_T | A technical role, which allows marketing managers to access the SAP Fiori transactional apps of SAP hybris Marketing. |
Customer Journey Insight | SAP_CEI_CJI | To access |
Sender Profiles | SAP_CEI_CPG_SENDER_PROFILES | To access |
Offers | SAP_CEI_OFFER_APP | To access |
Marketing Programs | SAP_CEI_PROGRAM | To access |
Marketing Calendar in Planning | SAP_CEI_MKT_CAL_PLANNING | To access |
Import Data for Analytics | SAP_CEI_IMPORT_ANALYTICS | To import data to SAP hybris Marketing for analytical purposes. |
Recommendation Scenarios | SAP_CEI_RECO_SCE | To access recommendation scenarios. |
Recommendation Algorithm Defaults | SAP_CEI_RECO_ALDS | To access recommendation algorithm defaults. |
Manage Offer Recommendations | SAP_CEI_RECO_MKT_OFFER | To access offer recommendations. |
Landing Pages | SAP_CEI_CONTENT_PAGES | To access the SAP Fiori app for managing Landing Pages and the associated OData service. |
Communication Categories and Limits | SAP_CEI_COMM_CATEG_LIMITS | To access communication categories and limits. |
Interaction Interests | SAP_CEI_INTERACTION_INTERESTS | To access interaction interests. |
Marketing Attribute Categories | SAP_CEI_MKT_ATTR_CATEGORIES | To access marketing attribute categories. |
Integration Roles | ||
SAP Cloud for Customer Integration | SAP_CEI_C4C_INTEGRATION | To use OData service |
Web Content Management Integration | SAP_CEI_WEBEXPRNCE_INTEGRATION | To search for campaigns (customer segments) to which a content user is assigned, in a content management system. |
Landing Page Result | SAP_CEI_CONTENT_PAGE_RESLT | To access the OData service for storing landing page result information as a technical user. |
Offer Import | SAP_CEI_OFFER_IMPORT_API | To import offers to SAP hybris Marketing from external systems, using an OData API. |
Offer Public API | SAP_CEI_OFFER_PUBLIC_API | To access |
B2C Recommendation Runtime | SAP_CEI_B2C_RECO_RUNTIME | To access the B2C recommendation runtime in SAP hybris Marketing. |
E-Commerce Integration | SAP_CEI_ECOMMERCE_INTEGRATION | To enable an e-commerce system to carry out a mass import of contact persons and interaction data, and to search for campaigns (customer segments) in SAP hybris Marketing to which a Web shop user is assigned. The Web shop can use this information to provide a personalized shopping experience to users who belong to a specific customer segment. |
Technical Configuration Roles | ||
BI Content Activation | SAP_CEI_RS_RDEAD | To activate BI content for SAP hybris Marketing. |
Enhanced Authorization for Composite Role SAP_MARKETING_TECHNICAL_CONF | SAP_CEI_TECHNICAL_CONF_EHN | |
User Management Roles | ||
Business User Administration | SAP_CEI_USER_HANDLING | To create and change SAP hybris Marketing business users. |
SAP Fiori Launchpad Roles
Roles with postfix _FLP
are used to start SAP hybris Marketing, that is any CUAN_SHELL application, from SAP Fiori Launchpad. Those roles are only for apps that are not standard SAP Fiori apps. The following single roles are required to run SAP hybris Marketing from the SAP Fiori launchpad:
Single Role | Description |
|---|---|
SAP_CEI_ADT_FLP | To access Segmentation of SAP hybris Marketing from the SAP Fiori launchpad. |
SAP_CEI_CVI_FLP | To access Insight of SAP hybris Marketing from the SAP Fiori launchpad. |
SAP_CEI_SCI_FLP | To access Data Management of SAP hybris Marketing from the SAP Fiori launchpad. |
SAP_CEI_TG_INI_FLP | To access Target Groups, Campaigns, Corporate Accounts, and Contact Engagement of SAP hybris Marketing from the SAP Fiori launchpad. |
SAP_CEI_KUA_FLP | To access business administration activities of SAP hybris Marketing from the SAP Fiori launchpad. |
SAP_CEI_PBA_FLP | To access Predictive Models of SAP hybris Marketing from the SAP Fiori launchpad. |
SAP_CEI_B2C_RECO_FLP | To access Product Recommendations, Target Groups, Campaigns, and Corporate Accounts of SAP hybris Marketing from the SAP Fiori Launchpad. |
Note
Use as Template for Own Roles
These roles contain all authorizations and all menu entries that you require to use SAP hybris Marketing. You can use these roles for demonstration purposes, for example. For use in the live system, you must copy the roles to your own roles and delete the menu entries you do not require. You also need to assign the necessary authorizations using a generated authorization profile. The copies are proposed values and contain the authorizations as defined for the associated authorization objects (in transaction SU22). In addition, you have to adapt the activities and parameters contained in the authorization objects to your business processes, if required.
Note
If you make enhancements to your own roles, for example, by adapting the standard authorization objects, you need to copy these enhancements to the standard roles, in order to display the menu entries, such as worksets, subworksets and facets, for the new roles.