Product-Centric View 

In the product-centric view, MDM treats the relationships from the standpoint of the related records themselves, treating each sibling relationship and each half of a parent/child relationship as a multi-valued field within each record.

For each record, the multi-valued field that corresponds to each relationship identifies the links to all of the related sibling, parent, or child records.

Examples of the product-centric view are the Record Detail tab, the Relationships pop-up window, and the Export to Text/Excel/Access file format.