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 BSP Application: Selection of a Marketing Campaign

Use

The Selection of a Marketing Campaign BSP application ( ISMCAMPAIGNPICK) can be used to display media-specific campaigns in a list and select them for processing.

Integration

If you are using SAP CRMintegration for Campaign Management , you can use the BSP application in the SAP for Media Customer Interaction Center (CIC ) and in the SAP CRM Interaction Center (IC) . The BSP application can be incorporated in the Application Area here using the Access of BSP Applications component.

See also: Campaign-Supported Order Entry

See also: Access of BSP Applications

Media-specific campaigns are displayed in the Application Area . Campaigns can be selected and orders with template documents can be entered for selected campaigns here. The CreateWithCampaign dialog method for the Advertising Management Sales Document (BUSISM008 ) business object is accessed automatically for Advertising Management . The Creation of Orders from an Offer BSP application is accessed for Media Sales and Distribution .

See also: BSP Application: Creation of Orders From an Offer (M/SD)

See also: Dialog Method: Creation of Orders for a Campaign (M/AM)

Note Note

If you are not using the SAP CRMintegration, you can use the BSP application in the SAP for Media CICto enter orders for campaigns using template documents. However, campaign management cannot take place with campaign planning and analysis in this case, because the SAP CRMmarketing functions are not available.

End of the note.

Prerequisites

You have made settings for the Selection of a Marketing Campaign ( ISMCAMPAIGNPICK) BSP application in Customizing . Among other things, these settings determine the screens that appear for the BSP application and the selection period for campaigns.

Activity

Menu path

Create component profile for BSP application: Selection of a Marketing Campaign

Start of the navigation path SAP for Media Next navigation step Media Sales and Distribution Next navigation step Periodical Sales and Distribution (Subscriptions) Next navigation step Sales Next navigation step Order Next navigation step Order Maintenance UsingBusinessServerPages Next navigation step Controls for BSP Application ‘Select a Marketing Campaign’’ End of the navigation path

You have assigned the Selection of a Marketing Campaign BSP application to the Access of BSP Applications component with the component profile you created and specified in the URL that the ISMCAMPAIGNPICK BSP application is to be accessed .

See also: Access of BSP Applications

Note Note

If you enter the orders in the SAP for Media CIC, you do not need the BSP application Selection of a Marketing Campaign for Media Sales and Distribution. In this situation, you should access the Creation of Orders From An Offer BSP application directly.

See also: BSP Application: Creation of Orders from an Offer (M/SD)

End of the note.

Features

All campaigns which are defined by the component profile and for which template orders have been entered in the campaign master data are displayed on a tab page in the Application Area . This list distinguishes between Advertising Management or Media Sales and Distribution .

The call center agent can select the campaign for which they want to enter an order from this list. The agent can use the indicator next to the campaign to identify whether the campaign is business partner-dependent or business partner-independent.