You can use this function to enter advertising and subscription orders supported by campaigns.
If you are using SAP CRMintegration for
Campaign Management
, you can perform campaign-supported order entry in the SAP Media Customer Interaction Center (CIC
)
and in the SAP CRM
Interaction Center (IC
).
During this process, the call center agent can identify which campaigns are performed in an organization and which campaigns are assigned to a customer. They can select the campaign to which the customer has responded. During order entry, they can use template documents that have been assigned to the selected campaign. The system enters the order data from the template documents and writes the campaign ID automatically to the order items being created.
If you are not using the SAP CRMintegration, you can use the function in the SAP for Media CICto enter orders for campaigns using template documents. However, campaign management with campaign planning and campaign analysis is not possible in this context, since you do not have access to the SAP CRMmarketing functions.
You have created campaigns and made the settings required for dialog methods and BSP applications in Customizing .
You can use the functions for campaign-supported order entry in Campaign Management as follows:
Comp. |
Use |
---|---|
|
Display campaigns in the
See also: Display Campaigns in the Data Environment See also: Dialog Method: Creation of Orders for a Campaign (M/AM) See also: Dialog Method: Creation of Orders from an Offer (M/SD) |
|
Display campaigns in the
|
If you want to enter an order for a business partner-independent campaign in
SAP for Media
,
you have the following two options:
If you enter orders from the Customer Interaction Center (
CIC)
, select the campaign in the
Data Environment
or in the
Selection of a Marketing Campaign
BSP application.
If you are not entering orders from the
CIC
or the
Data Environment
, enhanced input help (F4) is available in the
Campaign
field when searching for campaigns in order entry (item level,
Details
tab page).
Note that you can only assign campaigns that have been created with reference to
SAP CRM
campaigns to an order. If you want to assign additional attributes to
SAP CRM
campaigns in SAP for Media, you can use these attributes to search for and identify campaigns with the possible entries function.
See also: Creating Campaigns in SAP for Media