The following options are available to you in
Advertising Management
for integrating a technical system for the production of ad or online advertising:
Integration using the technical interface
IS-M/ITA
Detailed documentation on this interface is available in the
Technical Interface IS-M/ITA: Integration of Technical Systems
PDF document
.
Integration using Business Application Programming Interfaces (BAPIs)
Media-specific BAPIs cannot be used to integrate a technical system. They can however be used to integrate a commercial system.
While
IS-M/ITA
is designed to communicate with a technical system, meaning that only production-relevant order data is transferred to the technical system, BAPIs can be used to modify billing datasets for example.
The way in which a technical system can be integrated using BAPIs is described in the following scenarios using the example of ad sales.
BAPIs and
IS-MITA
functions can be used simultaneously in a scenario involving the sale of advertising services.
If you establish that certain tasks cannot be performed using the functions for changing an order in
IS-M/ITA
, you can use the
AdMgmtSalesOrder.Change
BAPI whilst continuing to use the
ISP_AD_DESIGN_CALL
function module.
BAPIS are standardized programming interfaces and are therefore easier to implement. The structure of a BAPI
(GetDetail, Change, Create, ...),
parameter documentation, description of parameters and fields in the structures
have all been standardized
. In contrast to
IS-M/ITA
, BAPIs do not have dialog functions, such as those required to access an editor or pagination system.
Note
Additional information on BAPIs is available in the
Business Object Repository (BOR)
.
If you want to design classified ads during order entry, you can integrate an ad spec editor with the
Customer Interaction Center
. You can incorporate the editor from an external system or the
Classified Advertising Management
(IS-M/AMC)
supplied by SAP.
See also: Ad Spec Editor
See also: Classified Advertising Management (IS-M/AMC)