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Technical name: 0CRM_OLVM
Use
The data that is generated during
CLTV modeling for the calculation of a CLTV model is saved in this ODS object.The ODS object is used for the following analyses:
Reporting without updates into other InfoCubes or other ODS objects.
InfoSources
None. The data is supplied within SAP BW using CLTV modeling, which you execute using the role
customer value analysis (SAP_BW_CUSTOMER_VALUE).Key Fields
|
Key Field |
Description |
0CRMAMODEL |
CLTV model |
0CRMASEG |
Segmentation characteristic |
0CRMASEGID |
Segment |
0CRMAPERIOD |
Lifetime period |
Data Fields
The data fields cannot be aggregated (apart from profit per customer, other costs, and active customers). They only make sense for the fully specified key.
|
Data Field |
Description |
|
0RECORDMODE |
BW delta procedure: Update mode |
0CRMAPROFIT |
Profit per customer |
0CRMACOSTS |
Other costs |
0CRMACACT |
Active customers |
0CRMARATE |
Customer retention rate |
0CRMACACTRR |
Active customers (customer retention rate) |
0CRMACLOSRR |
Lost customers (customer retention rate) |
0CRMACLTV |
Customer lifetime value |
0CRMACLTVD |
Discounted customer lifetime value |
0CURRENCY |
Currency key |
Delta Updates
None.