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Dummy text CLTV Models Locate the document in its SAP Library structure

Technical name: 0CRM_OLVM

Use

The data that is generated during CLTV modeling for the calculation of a CLTV model is saved in this ODS object.

The ODS object is used for the following analyses:

Reporting without updates into other InfoCubes or other ODS objects.

InfoSources

None. The data is supplied within SAP BW using CLTV modeling, which you execute using the role customer value analysis (SAP_BW_CUSTOMER_VALUE).

Key Fields

Key Field

Description

Structure link0CRMAMODEL

CLTV model

Structure link0CRMASEG

Segmentation characteristic

Structure link0CRMASEGID

Segment

Structure link0CRMAPERIOD

Lifetime period

Data Fields

The data fields cannot be aggregated (apart from profit per customer, other costs, and active customers). They only make sense for the fully specified key.

Data Field

Description

0RECORDMODE

BW delta procedure: Update mode

Structure link0CRMAPROFIT

Profit per customer

Structure link0CRMACOSTS

Other costs

Structure link0CRMACACT

Active customers

Structure link0CRMARATE

Customer retention rate

Structure link0CRMACACTRR

Active customers (customer retention rate)

Structure link0CRMACLOSRR

Lost customers (customer retention rate)

Structure link0CRMACLTV

Customer lifetime value

Structure link0CRMACLTVD

Discounted customer lifetime value

Structure link0CURRENCY

Currency key

Delta Updates

None.

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