The tasks of the key account manager are the following:
Serve as the primary business contact for an account and be responsible for customer satisfaction
Drive sales and growth by applying trade promotions
Identify products and pricing that meet account needs and business objectives
Identify accounts whose revenue is declining and ensure they are retained as accounts
Typical activities for this role are reviewing and analyzing the following reports in SAP Demand Signal Management:
On-Shelf Availability by Location
On-Shelf Availability Analysis by Location
Out-of-Stock Situations by Location
Out-of-Stock Analysis by Location
Stock Analysis by Location
Sales Analysis
Promotion Analysis
The key account manager has access to an overview work center and a worklist.