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Role Role: SAP_DSIM_MARKETING_DIRECTOR

 

The tasks of the marketing director are the following:

  • Lead the company’s marketing efforts and strategies

  • Increase the value of the brand

  • Understand target market segments and focus groups of consumers

  • Identify market segments most likely to buy the company’s products and develop plans to ensure success in these markets

  • Develop a strategy for product pricing based on market demand and similar products from competitors

Activities

Typical activities for this role are reviewing and analyzing the following reports in SAP Demand Signal Management:

  • Product Launch

  • Promotion Analysis

The marketing director has access to an overview work center.