Publications for Marketing  

Use

This function describes the publications used to distribute marketing data to mobile clients.

Marketing profiles (by Business Partners)

This publication distributes marketing attribute groups based on business partners. It contains all the profiles that are assigned to the business partners available on the mobile client.

Publication	Marketing profiles by Business Partners
Subscription	For example, Marketing profiles by Business Partners
Super-ordinate Replication Object	CAPGEN_OBJ_WRITE
Replication Object	OBJCLASS
Distribution Method	Intelligent-dependent
Table Name – Criteria Field:	SMOKSSK – SFAKEY (GUID of Classified Object, meaning business partner)
Subscription Generator	MARKETING PROFILES (BY BP)

When you create the related subscriptions, there is no F4 help for this criteria field. Apply the following standard:

●      SMOKSSK – SFAKEY – Leave this field empty because the replication objects follow the business partner already subscribed to

Marketing profiles (by Contacts)

This publication distributes marketing attribute groups based on the contact. It contains all the profiles that are assigned to the contacts available on the mobile client.

Publication	Marketing profiles by Contacts
Subscription	For example, Marketing profiles by Contacts
Super-ordinate Replication Object	CONGEN_OBJ_WRT
Replication Object	OBJCLASS
Distribution Method	Intelligent-dependent
Table Name – Criteria Field	SMOKSSK – SFAKEY (GUID of Classified Object, meaning the contact person)
Subscription Generator	MARKETING PROFILES (BY CP)

When you create the related subscriptions, there is no F4 help for this criteria field. Apply the following standard:

●      SMOKSSK – SFAKEY – Leave this field empty because the replication objects follow the contact person already subscribed to

Marketing Profile Values (by Business Partners)

This publication distributes attribute values for marketing profiles by business partner. It contains all attribute values that were assigned to the business partners of the mobile client.

Publication	Marketing profile values by Business Partners
Subscription	For example, Marketing profile values by Business Partners
Super-ordinate Replication Object	CAPGEN_OBJECT_WRITE
Replication Object	OBJCHARACTERIS
Distribution Method	Intelligent-dependent
Table Name – Criteria Field	SMOAUSPH - SFAKEY (CRM key for a Classified Object)
Subscription Generator	MARKETING PROFILE VALUES (BY BP)

Marketing Profile Values (by Contacts)

This publication distributes the attribute values for marketing profiles by contact. It contains all attribute values that were assigned to the contacts of the mobile client.

Publication	Marketing profile values by Contacts
Subscription	For example, Marketing profile values by Contacts
Super-ordinate Replication Object	CONGEN_OBJECT_WRITE
Replication Object	OBJCHARACTERIS
Distribution Method	Intelligent-dependent
Table Name – Criteria Field	SMOAUSPH - SFAKEY (CRM key for a Classified Object)
Subscription Generator	MARKETING PROFILE VALUES (BY CP)

Classification

Until Release 2.0c, this publication was necessary to distribute the classification definitions used in SAP ERP to the mobile client. These classifications are still used in Release 4.0 for basic Customizing for marketing profiles.

Publication	Classification
Subscription	Classification
Replication Objects	ATTRIBUTE CLASS
Distribution Method	Bulk
Subscription Generator	CLASSIFICATION

Marketing Attribute Template

Publication	Marketing Attribute Template
Subscription
Replication Objects	MTEMPLATE_WR
Distribution Method	Bulk
Subscription Generator	MARKETING ATTRIBUTE TEMPLATE

Promotions & Campaigns (by Object Type)

This publication distributes all data necessary for campaigns. With this publication, you can distribute campaigns and trade promotions in bulk, as in earlier releases. Object Type is now called Category in Mobile Sales.

Publication	Promotions & Campaigns (by Object Type)
Subscription	for example, Promotions & Campaigns (by Object Type = CAM) Trade Promotion
Replication Objects	CAMPAIGN_WRITE
Distribution Method	Intelligent
Table – Criteria Field	SMOPCCAMPN – SOURCE (Choose either CAM or TPM)

Promotions & Campaigns (by Planning Customer Type)

This publication distributes trade promotions that are either connected with a particular business partner or a business partner hierarchy node.

Publication:	Promotions & Campaigns (by Planning Customer Type)
Subscription	for example, Promotions & Campaigns by Customer Type “01” Promotions & Campaigns by Customer Type “02” (Hierarchy Node)
Replication Objects	CAMPAIGN_WRITE
Distribution Method	Intelligent
Table – Criteria Field	SMOPCCAMPN – CUSTTYPE
Subscription Generator	PROMOTIONS & CAM (BY PL.C.T.02)

When you create the related subscriptions, there is no F4 help for this criteria field. Apply the following standard:

SMOPCCAMPN – CUSTTYPE – Enter

01 – Business partner

02 – Business partner hierarchy node

Promotions & Campaigns (by Planning Customer)

This publication distributes data only for trade promotions.

Publication	Promotions & Campaigns (by Planning Customer)
Subscription	for example, Promotions & Campaigns: Trade Promotions dependent on BP
Replication Objects	CAMPAIGN_WRITE
Distribution Method	Intelligent
Table – Criteria Field	SMOPCCAMPN – SFAPLANCUST
Subscription Generator	PROM & CAM: TRADE PROM (BY BP)

When you create the related subscriptions, there is no F4 help for this criteria field. Apply the following standard:

SMOPCCAMPN – SFAPLANCUST – Leave this field empty because the trade promotions follow the customers.

Promotions & Campaigns (by PROM/CAM Type)

This publication distributes certain campaigns and trade promotions based on the types selected.

Publication	Promotions & Campaigns (by PROM/CAM Type)
Subscription	for example, Promotions & Campaigns (by CAM Type) or, Promotions & Campaigns (by PROM Type)
Replication Objects	CAMPAIGN_WRITE
Distribution Method	Intelligent
Table – Criteria Field	SMOPCCAMPN – CAMTYP

When you create the related subscriptions, there is no F4 help for this criteria field. Apply the following standard:

●      SMOPCCAMPN – CAMTYP: Enter the identifier in Customizing for CRM by choosing Marketing ® Marketing Planning and Campaign Management ® Basic Data  ® Define Campaign Types/Objectives/Tactics

Promotions and Campaigns (by Business Partner Hierarchy Node)

This publication distributes certain campaigns and trade promotions based on the BP hierarchy node.

Publication	Promotion and Campaigns (By BPHN)
Replication Objects	CAMPAIGN_WRITE
Distribution Method	Intelligent
Table – Criteria Field	SMOPCCAMPN – SFAPLANCUST