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 Segmentation of BW Data Using Business Warehouse Accelerator

 

Technical Data

Technical Name of Business Function

CRM_MKT_SEG_BWA

Type of Business Function

Enterprise Business Function

Available As Of

SAP enhancement package 2 for SAP CRM 7.0

Technical Usage

CRM core (BBPCRM)

Application Component

Segmentation (CRM-MKT-SEG)

Required Business Function

High-Volume Marketing (CRM_MKT_HVS) from SAP enhancement package 1 (EHP1)

You can use this business function to access data from SAP NetWeaver BW, within high volume segmentation, using SAP NetWeaver Business Warehouse Accelerator (BWA). If you do not activate this business function, only the data from SAP NetWeaver BW for classic segmentation is available.

Prerequisites

  • You have installed the following components as of the version mentioned:

    Type of Component

    Component

    Is Needed Only for the Following Features

    Software component

    BBPCRM 702

    SAP NetWeaver BW

    Business Warehouse Accelerator (BWA)

    SAP NetWeaver BW 7.30, SP03

    Business Warehouse Accelerator 7.20, Revision 10

  • You have made the settings in Customizing of Customer Relationship Management, under Start of the navigation path Marketing Next navigation step Segmentation Next navigation step High Volume Segmentation Next navigation step Define Settings for SAP NetWeaver BW Integration End of the navigation path.

Features

Segmentation of BW Data Using SAP NetWeaver BWA

You can use this business function to access, within high volume segmentation, all data that you have loaded to SAP NetWeaver Business Warehouse Accelerator (BWA). It is currently possible to load master data InfoProviders and InfoCubes to SAP NetWeaver BWA. If you want to use DataStore objects (DSOs), you must first update them into an InfoCube, and then load them to SAP NetWeaver BWA. Using query snapshot indexes (QSI), you can also load query results to SAP NetWeaver BWA; to do so, use transaction RSDDB in SAP NetWeaver BW.

When you create a data source for a large data volume, you can use the new origin type BW InfoProvider, so that you can access BW data when segmenting a large data volume. In the input help, you see all InfoProviders that are available in SAP NetWeaver BWA for segmentation.

Even if millions of data records are used, high system performance is guaranteed, without the need to import CSV files or preaggregate data.

Graphical Display for Distribution of Attribute Combinations

In addition to displaying the distribution of individual attributes, you can display the distribution of attribute combinations. There are three different layouts available to you for this. Each attribute combination is displayed in a box, which appears larger or smaller depending on the number of business partners to whom this attribute combination applies. This means that you can easily see, for example, how many business partners with sales over 1000 USD have bought products from the product category “Electronics” in the last 12 months, and whether more or fewer have bought products from product category “Appliances”.

For more information, see Graphical Display for Distribution of Attribute Combinations.

Compound Characteristics and Characteristics Hierarchies

You can use compound characteristics from SAP NetWeaver BW as selection criteria. This involves characteristics that are dependent on a reference characteristic, and the system treats them as logical units, for example “Region” and “Country”.

For more information about compound characteristics in SAP NetWeaver BW, see Creating InfoObjects: Characteristics and then Tab Page: Compounding.

The individual hierarchy levels from BW characteristic hierarchies are also available to you as selection criteria. For more information about characteristic hierarchies, see Options for Hierarchical Modeling.

Execution Flowchart

The execution flowchart is a tool for analysis of errors and performance problems, for users with detailed technical knowledge of the features of SAP NetWeaver BWA. The following functions help you with the analysis:

  • Visualization of the steps that the system goes through when it calculates the number of business partners in a segment

  • Step-by-step analysis of the execution of individual filters and actions

  • Precise representation of the individual actions and operations, as well as the required calculation time in each case

Functions for All Types of Segmentation (Classic, TREX, and BWA)

This function is available for all types of segmentation, that is, for classic segmentation, high volume segmentation (TREX), and BWA. You can drag a sector or bar from the distribution graphic (pie chart or bar chart) for an attribute to the segmentation model, using drag and drop. The system then takes the selection criteria into the segmentation model.