Collaborative Campaign Management

Technical Data
Technical Name of Business Function	CRM_MKT_CCM
Type of Business Function	Enterprise Business Function
Available As Of	SAP Enhancement Package 1 for SAP CRM 7.0
Technical Usage	CRM core
Application Component	CRM-MKT, CRM-MD-BP
Directly Dependent Business Function Requiring Activation in Addition	Marketing Productivity (CRM_MKT_PRD), High Volume Marketing (CRM_MKT_HVS).

You can use this business function to enable corporate marketing organizations to more efficiently collaborate and coordinate marketing programs with channel partners.

Integration

This business function provides additional features in comparison to those delivered for campaign management with channel partners. The collaborative campaign management business scenario supersedes the campaign management with channel partners business scenario.

The data for collaborative campaign management does not affect the data for campaign management with channel partners. You can use the corresponding features in parallel, if required.

Prerequisites

You have installed the following components as of the version mentioned:

Type of Component	Component	Is Needed Only for the Following Features
Software Component	BBPCRM701	Not relevant

You have made Customizing settings for the following:

Status profile usage, types, text determination procedure, partner determination procedure, access sequences, parallel processing framework, media types, notification profiles, action profiles, date ranges, campaign execution, access control engine, BP relationship category, and personalized mails.

Features

Centralized campaign development, maintenance, execution and monitoring, to allow maximum efficiency, visibility and control.
Campaign Individualization, to allow channel partners to tailor campaign aspects like target customers, products, and prices, thus improving campaign effectiveness.
Partner-specific customer communication with improved mail form capabilities, to support channel partner attributes like including partner logos, partner sales representative signatures, and so on.

For more information, see Collaborative Campaign Management.