Technical Name of Business Function |
CRM_LOY_PART_MAN |
Type of Business Function |
Enterprise Business Function |
Available As Of |
SAP Enhancement Package 1 for SAP CRM 7.0 |
Technical Usage |
CRM core |
Application Component |
Loyalty (CRM-LOY), Marketing (CRM-MKT) |
Directly Dependent Business Function Requiring Activation in Addition |
Loyalty Productivity ( Marketing Productivity ( |
You can use this business function to enhance usability and functionality of the loyalty management application in SAP CRM. Partner Management further enables the participation of partners in loyalty programs, thereby increasing value for the members as well as generating additional revenue for the brand owner. You can use this business function to run loyalty programs in collaboration with external partners, like hotel chains, car rentals or retailers. New major functionality such as partner reporting and partner point transactions are provided as a part of this business function.
Partner management is fully integrated with the billing component of SAP CRM, so points earned with partners can be tracked and partners can be billed for these points.
You have installed the following components as of the version mentioned:
Type of Component |
Component |
Is Needed Only for the Following Features |
Software Component |
BBPCRM 701 |
You have activated the following business functions:
Loyalty Productivity (CRM_LOY_PROD
)
Marketing Productivity (CRM_MKT_PRD
)
You have made the following settings in Customizing for Customer Relationship Management
:
Partnerships
You have made settings under
.If required, you have implemented the following Business Add-Ins under
BAdI: Partner Tier Validation
BAdI: Partnership Validation
BAdI: Additional Operations for Partnerships
BAdI: Additional Operations for Partner Tier Mapping
Partner communication
You have made settings under
in the following activities:Create Rights
Partner point account activities
You have made settings under
in the following activities:If you need to edit the Easy Enhancement Workbench (EEW), you have implemented the Business Add-In BAdI: Enabling EEW Fields for Editing
under .
For loyalty partnership, the following features are available:
Create and maintain partnerships.
Create and maintain partner point accounts.
Sell points to the partner.
Buy points from the partner.
Integrate partner activity processing with partner point accounts using partner point transactions.
For partner communication in the partner channel management application, the following features are available:
The company profile displays existing partnerships for the channel partner. It is possible to navigate to the individual partnership following the active link.
Display account statement in partnership. The account statement is available as a PDF.
Advanced search functionality for partners to search for their individual partner point transactions that have a reference to the partner.
Advanced search functionality for partners to search for partner activities that have a reference to the partner.
Enable partners to create and register a new member and create memberships.
Advanced search functionality for partners to search for members that were created by the partner.
Advanced search functionality for partners to search for memberships that have a reference to their partnerships because these memberships are registered by the partner.
Allow partners to only create memberships with a reference to their own partnerships and not on behalf of other partners.
You can manage partner point accounts and partner point transactions for partnerships.
The features available are:
Assign or change a settlement material to the partner point account.
Assign or change an overdraft amount to the partner point account.
Create credit and debit transactions for a partnership.
Execute point settlement reports to create a point sales transaction to bill a partner and create a credit note for a partner with positive point balance.
Transfer points between two partnerships that belong to the same loyalty program.