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 Retail Master Data Integration

 

Technical Data

Technical Name of Business Function

CRM_ISR_INTEG

Type of Business Function

Enterprise Business Function

Available From

SAP enhancement package 1 for SAP CRM 7.0

Technical Usage

CRM core

Application Component

Product (CRM-ISR-MD-PRO)

Required Business Functions

Retail, Master Data Integration in CRM 01 (ISR_APPL_CRM_INTEG) and Retail, Master Data Integration in CRM 02 (ISR_RETAIL_CRM_INTEG)

Note Note

You activate these business functions in SAP Retail (SAP ERP).

End of the note.

You can use this business function to broaden your sales offering to multiple channels by making classification data for generic articles and variants available in SAP CRM. Retailers who deal with generic articles, especially in the fashion industry, need to work with their articles by characteristic (for example, color and size) in SAP CRM. You can now replicate generic article master data and characteristic master data, including the related variants and the variant-creating classification data (used characteristics and characteristic values), as follows:

  • From SAP Retail (SAP ERP) to SAP CRM

  • From SAP CRM to the SAP NetWeaver MDM Product Catalog

When you activate this business function, you enhance the following:

  • SAP CRM functionality needed for the system to process characteristic master data and classification data coming from SAP Retail (SAP ERP) when you replicate generic articles and variants

  • SAP CRM outbound adapter used to communicate with the SAP NetWeaver MDM Product Catalog to support the replication of characteristic master data and classification data provided for generic articles and variants

Prerequisites

  • You have installed the following components as of the version mentioned:

    Type of Component

    Component

    Required for the Following Features Only

    Software Component

    BBPCRM 701

    Not relevant

  • You have activated the following business functions in SAP Retail (SAP ERP):

    • Retail, Master Data Integration in CRM 01 (ISR_APPL_CRM_INTEG)

    • Retail, Master Data Integration in CRM 02 (ISR_RETAIL_CRM_INTEG)

For more information about these business functions, see SAP Library for SAP ERP on SAP Help Portal at http://help.sap.com/eccInformation published on non-SAP site. Choose a release. In SAP Library, choose Start of the navigation path Business Functions (Release) Next navigation step Business Functions in SAP ERP Next navigation step Enterprise Business Functions Next navigation step Logistics Next navigation step Trade End of the navigation path.

Features

Creation of the Article Category Hierarchy

When you start the initial download for hierarchies, the system creates a new hierarchy for article categories to replicate the supported SAP ERP hierarchies for material groups, products, and product subtypes to SAP CRM. This retail-specific hierarchy represents the article categories used in SAP Retail (SAP ERP) to structure the articles into single articles, generic articles, variants, and so on. In addition, the system assigns a new set type to the new hierarchy for those nodes that represent generic articles and variants (to store the classification data for these article categories only). During the download of article master data, the system assigns all articles (depending on their article category) to the corresponding node within the new hierarchy.

Replication of Characteristic Master Data and Article Master Data of Generic Articles

You can store in SAP CRM the following data replicated from SAP Retail (SAP ERP):

  • Characteristic master data

  • Classification data of variant-creating characteristics (relevant only for generic articles and variants)

You can replicate the following classification data from SAP CRM to the SAP NetWeaver MDM Product Catalog to enable the system to show characteristics in the Web shop:

  • Characteristic master data

  • Used variant-creating characteristics and characteristic values for each generic article

  • Used variant-creating characteristics and characteristic values for each variant

The replication of generic articles and variants supports only variant-creating characteristics. The replication does not support informative characteristics (for example, clothing care instructions).

Example

You can use this business function with SAP Web Channel Experience Management to provide generic articles in the Web shop. For more information, see SAP Library for SAP CRM on SAP Help Portal at http://help.sap.com/wecInformation published on non-SAP site. Choose a release. In SAP Library, choose Start of the navigation path SAP NetWeaver MDM Product Catalog Next navigation step Trade: Generic Articles End of the navigation path.