Marketing Plan
Marketing plans are the topmost elements of a hierarchically built marketing project. They are used as an organizational tool in marketing planning for the top-down planning of budgets and targets.
You can also break the structure down to a more detailed level of planning using marketing plan elements.
Marketing plans are used as an initial framework for your marketing budgeting activities. Campaigns are then used for more specific marketing activities.
You can assign marketing plans to each other, and you can assign one or more campaigns to each marketing plan element — but you cannot assign marketing plans to a campaign.