The marketing organization is an attribute of marketing plans and campaigns. It is part of the SAP organizational model that enables you to define how your company structures responsibilities in its marketing activities. You use the marketing organization to map the marketing logical enterprise structure to the organizational units in your company.
The marketing organization has the following attributes:
Product category
Country
Reference currency
You use these attributes to describe the marketing organization. For example, if you base your organizational units on brands, you can use the product category for the brand.
The marketing organization can be completely different from the sales organization or the service organization in CRM.
Marketing organizations are relevant for campaigns and marketing plans only. They are not relevant for trade promotions or deals. Consequently, the Marketing Org.
field is available for campaigns and marketing plans only.
You can use the marketing organization attribute for:
Authorization checks
There are no marketing-specific authorization objects for the marketing organization. You can add authorization checks at the marketing organization level by using standard Organizational Management structural authorizations, or authority
object PLOG
. You can go down to the level of user name to build the authorization environment.
Make settings for the structural authorizations, in Customizing for SAP NetWeaver
, by choosing .
Automatic entry and checking of marketing attributes
The system can use the marketing organization for providing default entries to certain fields in Marketing.
Partner determination
For example, you can use the marketing organization to determine the appropriate marketing manager for the assigned marketing organization, and assign it to the campaign (on the Partner
assignment block).
Workflow routing
You can assign a marketing organization to a campaign. You can use this marketing organization in your workflow templates for the agent determination.
Cost planning
Cost planning enables you to split key figures across multiple dimensions. For example, you can use the marketing organization to distribute the costs of a campaign across several marketing organizational units.
Reporting
You can use the marketing organization in reporting. For example, you can measure the success of a particular organizational unit.
Workflow is not available in Mobile Sales. However, you can start a workflow after synchronizing the mobile client with SAP CRM Enterprise.
You can download data for marketing organizations to a mobile client. If you do so, only the marketing organizations that are currently valid are downloaded, and those that are valid for the future are not downloaded. The assignment between the employee and the marketing organization is also downloaded.
In general, you can distribute campaigns to mobile clients based on any campaign attributes or assignments. Because the marketing organization is used to define responsibilities, you can use it for distributing campaigns to mobile clients.
You can display the entire marketing organization hierarchy and corresponding projects. You could even group projects by marketing organization by using the Group By
feature. This enables you for example, to display all the campaigns related to one or more specified
marketing organizations.