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 SAP Web Channel Experience Management for SAP CRM

 

Technical Data

Technical Name of Business Function

CRM_WEB_CHANNEL

Type of Business Function

Enterprise Business Function

Available As Of

SAP enhancement package 1 for SAP CRM 7.0

Technical Usage

CRM core

Application Component

Web Channel (WEC)

With this business function you can use SAP Web Channel Experience Management with an SAP CRM back end.

SAP Web Channel Experience Management is an application that is not part of SAP CRM. It is separately licensed and must be separately installed. When installed and used with an SAP CRM back end, SAP Web Channel Experience Management enables you to create and deploy Web shops as the foundation for an e-commerce, e-marketing, and e-service solution tailored to your individual needs. You can quickly set up attractive Web shops that are fully integrated in back-end transaction processing.

The product catalog used for SAP Web Channel Experience Management is based on SAP NetWeaver Master Data Management (SAP NetWeaver MDM).

The SAP Web Channel Experience Management for SAP CRM (CRM_WEB_CHANNEL) business function provides the back-end connectivity required to use the application with an SAP CRM back end. If you want to use SAP Web Channel Experience Management with an SAP CRM back end, you must activate this business function.

Integration

Some features in this business function require integration with SAP enhancement package 5 for SAP ERP 6.0, and the business function SAP Web Channel Experience Management for SAP ERP (ERP_WEB_CHANNEL_1).

Prerequisites

You have installed the following components as of the version mentioned:

Type of Component

Component

Software Component

BBPCRM 701

Software Component

Components of SAP Web Channel Experience Management 1.0

Software Component

Components of SAP NetWeaver MDM 7.1

You must make settings for your Web shop in Customizing for Customer Relationship Management under SAP Web Channel Experience Management.

Features

SAP Web Channel Experience Management allows you to create and deploy Web shops, enabling you to turn the Web into a profitable sales, service, and interaction channel. The solution offers a full range of e-marketing, e-commerce, and e-service functions to your Web shop customers.

Full back-end connectivity ensures that transactions submitted in a Web shop by Web shop customers are saved in the back end where back-end users can process them further.

You can quickly set up, configure, and deploy Web Channel applications with the help of Web Channel Builder, an integrated configuration tool. There is no need for separate e-commerce or e-service applications. All application functions are grouped into individual, reusable modules, of which any collection can be selected and easily assembled into a complete application.

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