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Example documentationSegmentation Based on Objects: Examples

 

Intersecting Segments or Target Groups with Assigned Objects

The segments A and B contain the following business partners:

Segment A

Business Partner

Partner Function

Object

BP1

Is owner of

Model A

BP2

Is owner of

Model A

BP3

Is buyer of

Model A

Segment B

Business Partner

Partner Function

Object

BP1

Is owner of

Model A

BP2

Is buyer of

Model A

BP3

Is buyer of

Model B

If you intersect both segments with variant (1) Intersect Partners, Then Merge Objects and Partner Functions, you have the following result:

Business Partner

Partner Function

Object

BP1

Is owner of

Model A

BP2

Is buyer of

Is owner of

Model A

Model A

BP3

Is buyer of

Is buyer of

Model A

Model B

When counting, the system only considers the number of different business partners, in this case 3, even though the number of different combinations of business partner-partner function-object is 5 in total.

If you intersect both segments with variant (2) Intersect Partner, Object, and Partner Function, you have the following result:

Business Partner

Partner Function

Object

BP1

Is owner of

Model A
Splitting and Counting Function for Segments or Generated Target Groups with Assigned Objects

The overall number of business partners (BP) with specific cars is divided up as follows:

Business Partner

Cars

Manufacturer

Model

BP 1

Car 1

Manufacturer 1

H1M1

Car 2

Manufacturer 2

H2M1

BP 2

Car 3

Manufacturer 1

H1M1

BP 3

Car 4

Manufacturer 2

H2M1

BP 4

Car 5

Manufacturer 3

H3M1

Example 1

If you use the Split function for model = H1M1 for a segment that only contains business partners with cars from manufacturers 1,2 and 3, you receive the following two segments:

  • Segment with cars that are not of model H1M1 with the associated business partners: BP1 with car 2 , BP3 with car 4, BP4 with car 5.

  • Segment with cars of model H1M1 with the associated business partners: BP 1 with car 1 and BP 2 with car 3.

Note Note

The total of the two segments produces 5 business partners and not 4 because the system only counts BPs and BP1 exists in both segments.

End of the note.

Example 2

If you use the function Split, for example for the object filter = "Manufacturer = H1” for the initial segment with business partners, you receive the following two segments:

  • Segment that contains two business partners without cars with the description NOT Manufacturer 1: BP 3 and BP 4.

  • Segment with two business partners who drive cars from manufacturer 1: BP 1 with car 1 and BP 2 with car 3.

Example 3

If you use the function Split, for example for "Manufacturer is H1” followed by the step "Model is H2M1" for the segmentation basis, you receive the following two segments:

  • Segment with the following two steps: Step 1: Manufacturer = H1, Step 2: Model = H2M1. This produces the following business partners:

    • Business partners with cars from manufacturer H1 (BP1 with car 1 and BP2 with car 3)

    • Business partners with cars of model H2M1 (BP1 with car 2)

  • Segment with the following two steps: Step 1: "NOT Manufacturer 1", Step 2: Model = H2M1. This produces the following business partners:

    • Business partners who do not have a car from manufacturer H1; this step does not produce any objects, but does return BP 3 and BP 4.

    • Business partners with cars of model H2M1 (BP3 with car 4)

Caution Caution

End of the caution.

Business partner BP1 with car 2 is provided additionally for segmentation with large data volumes (TREX) and with SAP HANA. This business partner drives a car from manufacturer 1, and also a car of model H2M1.

This distinction is only available if you start with a "non" filter for the segmentation basis. This is because all steps are summarized in a single query for TREX and SAP HANA.