Function documentationSegmentation with High Data Volume

 

Classic segmentation with a normal data volume is suited to segmentation activities involving up to 500,000 business partners. If you need to segment more than 500,000 business partners, SAP recommends that you use segmentation with high data volume. There are special functions available to you for segmentation of a very large number of business partners.

From a technical point of view, there are two options for segmentation with high data volume:

  • Segmentation with High Data Volume (TREX)

    This type of segmentation runs on a technical basis of SAP NetWeaver Search and Classification (TREX). The abbreviation for this in the system is “High Volume Segmentation (TREX)”.

    For more information, see Segmentation with High Data Volume (TREX).

  • Segmentation - High Volume (BWA)

    This type of segmentation runs on a technical basis of SAP NetWeaver BW with Business Warehouse Accelerator (BWA). The abbreviation for this in the system is “High Volume Segmentation (BWA)”.

    For more information, see Segmentation with High Data Volume from SAP NetWeaver BW.

These options are not mutually exclusive, and so can be used simultaneously.

Prerequisites

Features

  • Category and usage High Volume Segmentation

    When segmenting a high data volume, you can only use attribute lists with the categories High Volume Segmentation (TREX) or High Volume Segmentation (BWA).

    When you create a new segmentation model, you must select the usage High Volume Segmentation (TREX) or High Volume Segmentation (BWA).

  • Segmentation based on relationships

    Segmentation based on relationships is possible in high volume segmentation for the relationship Is Contact Person For (relationship type BUR001) only.

  • No product segmentation

    Note that you cannot segment products in segmentation with high data volume.

  • Segmentation basis

    The segmentation basis is not a static list of business partners but rather a combination of filters, which can be modeled and saved just like a segment. This ensures that when modeling target groups, you do not work with an outdated list of business partners as your segmentation basis, but rather the number of business partners available for modeling is restricted for the user by using filters.

    Note Note

    Use the report CRM_MKTTG_MGR_GEN_CHM_HV to generate segmentation bases with end customers for Partners. This report generates a segmentation basis with the filter combinations required. For more information, see SAP Note 1687319Information published on SAP site.

    End of the note.

  • Scheduling for archiving segmentation models

    For segmentation models with the usage High Volume Segmentation, it is possible to specify an archiving date, using the To Be Archived From field.

    On the date you specified, the segmentation model is included in the archiving write program (system status Archived), and is no longer visible on the user interface. Using the deletion program, the segmentation model is then deleted from the database. For more information, see Archiving Segmentation Elements.

Activities

You can access the interface for segmentation with high data volume and its functions via Start of the navigation path Marketing Next navigation step Segmentation Model End of the navigation path.