Segmentation
User Settings for Segmentation
Attribute
Attribute Sets
Working with Attribute Sets
Attribute List
Editing Data Sources and Attribute Lists
Using InfoSets and BW Queries in Segmentation
Standard InfoSets for Use in Segmentation
TREX Fast Find for Attribute Distribution in Segmentation
Transporting Data Sources or Attribute Lists
Segmentation Basis
Working with Segmentation Bases
Segmentation Model
Deduplicating Segmentation Elements
Segment
Target Group
Creating Target Groups
Status Management for Target Groups and Product Segments
Working with Target Groups
Follow-Up Processing of Target Groups Without Campaign Reference
Clustering
Using RFM Analysis in Segmentation
Example: Using RFM Analysis in Segmentation
Graphical Modeling
Working with Filters and Segments in the Graphical Modeler
Drag and Drop for Segmentation Elements in the Graphical Modeler
Combinations of Selection Filters With AND and OR
Segmentation Based on Relationships
Segmentation Based on Objects
Segmentation Based on Objects (Objects Outside of CRM)
Segmentation Based on Objects (Objects in CRM)
Segmentation Based on Objects: Examples
Segmentation of Data from External List Management
Product Segmentation
Archiving Segmentation Elements
Segmentation with High Data Volume
Segmentation with High Data Volume (TREX)
File-Based Segmentation
Summating Key Figures in Data Sources
Delta Handling for Attributes in the TREX Index
Segmentation with High Data Volume from SAP NetWeaver BW
Graphical Display for Distribution of Attribute Combinations
Creating an InfoCube for Marketing Attributes
Query Snapshot Index
Distinction Between BWA and BW High-Volume Segmentation with HAN