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 Marketing Productivity


Technical Data

Technical Name of Business Function


Type of Business Function

Enterprise Business Function

Available As Of

SAP Enhancement Package 1 for SAP CRM 7.0

Technical Usage

CRM Core

Application Component

Marketing (CRM_MKT)

Digital Asset Management (CRM_MKT_DAM)

Directly Dependent Business Function Requiring Activation in Addition

Marketing Productivity (CRM_MKT_PRD)

You can use this business function to enhance the productivity and usability of the marketing functionality of SAP CRM by using the functions listed in the keyblock Features.


You have installed the following components as of SAP Enhancement Package 1 for SAP CRM 7.0:

Type of Component


Is Needed Only for the Following Features

Software Component


Technical component or business content, e.g. Portal Content


Integrated Marketing Calendar

You can use the integrated Marketing Calendar to act as a central entry point that gives an overview of all running and planned marketing activities within a certain time range. The integrated Marketing Calendar provides required insights into marketing activities. It enables users to actively work with the integrated marketing calendar. The integrated Marketing Calendar supports task-based configuration for the specific needs of different users in the marketing and sales departments. The major benefits are improved alignment and visibility of all marketing activities, and increased collaboration within marketing teams in planning marketing campaigns and programs.

Campaign To-Dos

You can manage campaign-internal activities (campaign to-dos) associated to campaigns. You can use campaign to-dos to configure campaign-specific activities and tasks for each campaign type and status of campaign. you can assign mandatory and optional tasks to parties involved in the campaign. You can manage campaign-specific activities and tasks for business partners in association with campaigns

Campaign Templates

You can use campaign templates to copy an existing campaign template to create a new one that you can then modify for your own purposes. You can create a template from an existing campaign. You can create a campaign from an existing template. You can also search for templates, and delete them. You can use campaign templates in the Integrated Marketing Calendar.

Third Party Digital Asset Management

You can use third party digital asset management integration to assign a digital asset in a third party DAM system to a CRM object. You can add a digital asset in a third party DAM system to a mail form. You can search for a digital asset in a third party DAM system

Mail Forms

You can search for and select a mail form defined in one system and trigger the transport of this mail form and its translations (and related information) to a destination system. You can now choose the original language of your mail forms, which can now differ from the logon language you use. There is now a new UI for high-volume mail forms and mail forms of usage. You can now use the Product Table button to add a placeholder in mail forms where you can insert product tables.


You can specify the default execution language assigned to a campaign, which does not have to be your logon language. In high-volume marketing and collaborative campaign management, you can assign multiple values to attributes and export them to a Microsoft Excel table. In marketing campaign mail forms, the file export feature has been enhanced to include product attributes. Campaigns now include a new Dates assignment block, where you can edit date ranges for your campaigns, or simply a start date, according to your Customizing settings. The search functionality has been enhanced so you can now search for target groups assigned to a specific campaign.


Changes made to target group items are logged. If you add or remove an item from a target group, then a change log is written. You can now archive your segmentation models more easily by choosing a particular date on which to archive your segmentation models, using the To Be Archived From field. On the date you specified, the segmentation model is included in the archiving write program (system status archived) and is no longer visible on the user interface. Using the deletion program, the segmentation model is then deleted from the database.