Campaign Management
General Marketing Project Management
Marketing Project
Authorizations in Marketing Planning and Campaign Management
General Data for Marketing Projects
Date Maintenance
Partner Assignment
Partner Determination in Marketing
Change History for Marketing Projects
Status Management
System Status Overview
Business Transactions
Notification of Marketing Project Status Changes
Determining the Recipient of Status Notifications by BAdI
Campaign Determination in SAP ECC Order Processing
Print Preview and Form Management
Purchasing Process in Marketing Projects
Integrated Marketing Calendar
Searches in the Calendar
Filter Search
Example: Filter Search
Working with the Calendar
Calendar Control Elements
Main and Split Calendar
Roles and Authorizations
Product Assignments
Partner/Product Range Checks in Marketing
Listings in Marketing
Product Group Assignment
Assigning Product Catalogs and Catalog Variants
Product Proposals
Top n Product Lists
Top n Product Lists and Product Proposals
Working with Top n Product Lists
Cross-Selling, Up-Selling, and Down-Selling
Product Association Rules
Working with Product Association Rules
Creating Up-/Down-Selling Rules
Product Proposals for Non-Business Partners
Cross-Selling Rules Examples
Up-/Down-Selling Rules: Example
Actual Costs
Connection to SAP ECC
Transferring a Marketing Project to SAP ECC
Account Assignment to Profitability Analysis
Account Assignment to WBS Elements with Settlement to Profitabil
Account Assignment to WBS Elements without Settlement to Profita
Key Figure Planning
Key Figure Planning in Marketing
Planning Profile Group and Planning Profile
Planning Types
General Key Figure Planning
Cost Planning
Value Distribution
Distribution Category
Value Distribution: List of Products
Integration Between SAP CRM and SAP SCM
Transferring the Baseline Sales Quantity
Integration with SAP SCM Demand Planning and Supply Network Plan
Success Key Figure Planning
Planning Object in Key Figure Planning
SAP Planning Content for Marketing Plans and Campaigns
SAP Key Figures for SAP NetWeaver BI Characteristic 0MEASURE
SAP NetWeaver BI Reports for Marketing Projects
Marketing Journal
Creating Your Own Web Template
Output Determination
Campaign
Campaign To-Dos
Campaign Creation
Campaigns Using ERP Sales Documents
Marketing Funds Management
Connection to CRM Mobile Sales
Enrolling for Marketing Projects
Conditions and Rebates in Trade Promotions and Campaigns
Using Campaign Templates in the Integrated Marketing Calendar
Campaign Execution
Preparing for Campaign Execution
Transaction Templates in Marketing
Marketing Permission
Current Permissions and Invalid Permissions
Search Integration
Marketing Permissions in ELM
Questionnaire Assignment
Campaign Response Recording
Specifics of High-Volume Campaign Execution
Interaction Object
Creating Outbound Customer Contacts with Interaction Objects
Mass Generation of Sales Orders via Marketing Projects
SAP Real-Time Offer Management
Using SAP Real-Time Offer Management
Campaign Automation
Personalization for Campaign Automation
Contact Tracking
Workflow in Campaign Automation
Modeling Elements in Campaign Automation
Rules for Campaign Automation
Actions for Campaign Automation
Copying in Campaign Automation
Optimizing Campaigns Using an Optimization Element
Settings for the Optimization Element
Optimization Element Parameters
Connection Between Parameters and Prediction Results
Campaign Optimization and SAP NetWeaver BI
Campaign Optimization Using RFM Analysis
Example of a Multi-Wave Campaign
Example of a Recurring Campaign
Event-Triggered Campaigns
Example of an Event-Triggered Campaign
Campaign Automation in the Different Channels
Personalized Mail
Mail Forms
Specifics for High-Volume Personalized Mail
Attributes in Mail Forms
Conditions in Mail Forms
Hyperlinks in Mail Forms
Response Tracking
Response IDs
Personalized Response Codes
Response Tracking with Hyperlinks
Product Tables in Mail Forms
Test Send & Preview
File Export
Translation
Multiple-Link Tracking
Marketing Contact Lists
Newsletter Management
Lead Management
Leads
Lead Creation
Lead Creation in the Interaction Center
Lead Creation from the Internet
Generating Leads
Lead Qualification
Deduplication of Leads
Lead Distribution
Rule-Based Document Distribution
Document Distribution Contexts
Service Manager Profiles
Actions for Document Distribution
SAP Business Workflow for Lead Distribution with Interactive For
SAP Business Workflow for Lead Processing by Channel Partners
Create SAP Business Workflow for Opportunity from Lead
Using Surveys in Lead Management
Bounce Management
Prerequisites for Bounce Management
Bounce Categories
Bounce Rules
Creating Bounce Rules
Mail Monitoring
Working with Coupon Campaigns
Coupon Code Retrieval
Coupon Redemption Curves
Setting Up Coupon Redemption Models in SAP NetWeaver BI
Determining the Redemption Probability for Coupons
Setting Up Accrual Calculation Models in SAP NetWeaver BI
Starting the Accrual Calculation in SAP NetWeaver BI
Retrieval of Planning Data Without Master Data Activation
Collaborative Campaign Management
Collaborative Campaign
Media
Business Partner Upload