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Function documentationResponse Tracking with Hyperlinks

 

When you insert hyperlinks in mail forms, you can use tracking functions to record how recipients respond to the hyperlinks.

Features

You can choose from two tracking functions:

  • Tracking through an intermediate site

    When you send the personalized mail, the system adds a globally unique identifier (GUID) that identifies the business partner and campaign.

  • Tracking through a target site

    This function is suitable for internal Web pages only (for example, a Web shop), where GUID information can be recorded.

    The URL in the hyperlink must refer to a Web page from which a function module in SAP CRM can be accessed by remote function call (RFC). At this point, the Web page must transfer the GUID and the URL_GUID to the function module CRM_IM_UPD_CLICK_CNTR.

    You can find the GUID after MIG=.