Function documentationFund Determination

 

Fund determination is used to assign the appropriate funds to:

  • Trade promotions

  • Reservations for market development funds (MDF) initiatives and MDF claims

  • Claims

  • Marketing campaigns

  • Budget postings

To include marketing campaigns in fund determination, you must activate the business function Funds Management for Marketing (CRM_MKT_FM).

Prerequisites

You have made the settings in Customizing for Customer Relationship Management under:

  • Start of the navigation path Funds Management Next navigation step Fund Determination Next navigation step Define Fund Determination Profiles End of the navigation path

  • Start of the navigation path Trade Promotion Management Next navigation step Trade Promotions Next navigation step Funds Integration Next navigation step Define Settings for Funds Integration End of the navigation path

  • Start of the navigation path Marketing Next navigation step Marketing Planning and Campaign Management Next navigation step Funds Management Integration Next navigation step Define Funds Management Integration Profile Settings End of the navigation path

  • Start of the navigation path Claims Management Next navigation step Fund Determination End of the navigation path

  • Start of the navigation path Funds Management Next navigation step Budget Postings Next navigation step Fund Determination End of the navigation path

Features

Fund determination is based on the evaluation of certain match criteria that are defined in the fund determination profiles in Customizing. Fund determination varies from one scenario to another. For each fund determination profile, you can make settings for the following match criteria:

  • Sales or marketing organizational data

  • Territory hierarchy

  • Marketing plan hierarchy (for the marketing scenario)

  • Account hierarchy

    You can use bottom-up fund determination to distribute budget to accounts further up in the account hierarchy. Fund determination searches for funds that are assigned to the same account hierarchy node level and to all levels up in the account hierarchy.

    You can use top-down fund determination to distribute budget to subaccounts in the account hierarchy, for example, in budget transfers. Fund determination searches for funds that are assigned to the same account hierarchy node level and to a specific account hierarchy node level further down in the account hierarchy.

    Example Example

    If you want to transfer budget from Fund A assigned to Company 123, fund determination must determine the funds for the subaccounts, such as Fund B assigned to Company 123 City X, Fund C assigned to Company 123 City Y, and so on.

    End of the example.

  • Product hierarchy

    You can use bottom-up fund determination to distribute budget to product categories further up in the product hierarchy. Fund determination searches for funds that are assigned to the same product category and to all levels up in the product hierarchy.

In addition, the calling application can provide data about:

  • Funds plan

  • Fund status

  • Expense type

You assign fund determination profiles to transactions in Customizing. The fund determination profile, which you have assigned to the transaction, is used in fund determination.

Fund Determination for Trade Promotions

In fund determination for trade promotions, the system searches for all funds that are assigned to the funds plan of the trade promotion and that have the status Released. Then it filters the funds based on the organizational data, territory, account, product, and expense type of the trade promotion. For more information, see Funds Integration for Trade Promotion Management.

Fund Determination for Reservations for MDF Initiatives and MDF Claims

Fund determination for reservations for MDF initiatives and MDF claims is based on Access Control Engine (ACE) visibility. ACE controls the access rights of channel partners to MDFs and the activities that the channel partners can perform. Channel partners:

  • Can only access their own funded initiatives and not those of other channel partners

  • Can only access the funded initiative templates that are assigned to the fund as part of the MDF program and not all the templates that are available in the system

  • Have change access to funds with the status Released for which they are assigned as sales partners

  • Have change access to all initiatives for which they are assigned as sales partners

The system searches for all funds that are assigned to the funds plan of the MDF program and that have the status Released. Then it filters the funds based on the organizational data, territory, ACE visibility, product, and expense type of the line item.

Fund Determination for Claims

Fund determination for claims (including chargebacks, direct claims, invoice claims, deduction claims, prepayments, carry over prepayments, and direct payments) uses the BAdI: Fund Determination. If you have defined a fund determination profile in Customizing, the system searches for all funds that are assigned to the funds plan of the marketing project and that have the status Released. Then it filters the funds based on the organizational data, territory, account, product, and expense type of the line item. If you have not defined a fund determination profile in Customizing, you have to search for a fund manually.

Fund Determination for Marketing and Campaign Management

To use this function, you must activate the business function Funds Management for Marketing (CRM_MKT_FM).

The fund determination profile allows the user to define how relevant funds are found for campaigns. You can define fund determination profiles to ensure the budget from the appropriate fund is used for specific transactions. You do this by defining fund determination profiles and assigning match criteria to these profiles.

For the system to determine a suitable fund for a campaign, it looks for matches using the following data:

  • Sales or marketing organization

  • Marketing plan hierarchy

In Budget Transfer, there are several ways that a marketing organization is selected and these are:

  • If the user is assigned to only one marketing organization, then this organization is selected automatically.

  • If the user is assigned to several marketing organizations, they can choose the organization manually.

  • If the user is assigned to several marketing organizations, and they do not select one, then the organization is selected automatically based on the BAdI: Fund Determination Adaptation for Marketing in Budget Transfer, if this BAdI has been implemented.

When setting up the fund association level, the user can run the fund determination profile to add funds at a campaign level (Root) or at a marketing spend level (Marketing Spends).

Fund Determination for Budget Postings

Fund determination for budget postings is also based on ACE visibility. The system searches for all funds that are assigned to the funds plan and that have the status Preliminary or Released. Then it filters the funds based on the organizational data, account, and ACE visibility of the line item.

The BAdI: Fund Determination Adaptation for Marketing is used to determine the marketing organization from the business partner responsible in the budget transfer transaction. The BAdI has a filter variable for the process type that is used, so that only the budget posting transfer is affected. The BAdI takes the person responsible from the partner list and specifies the marketing organization to which the individual is assigned. The user can be assigned to multiple organizations.

Fund Determination Results

Depending on the scenario, fund determination can have one of the following results:

  • The system cannot find a fund or finds a unique fund based on the determination rules and assigns it automatically to the corresponding line item. You can assign funds manually or overwrite the ones that the system has assigned. The system performs a data consistency check when you manually assign a fund.

  • The system finds multiple funds based on the determination rules and does not assign a fund to the corresponding line item. You can use the input help to view a list of these funds. You can assign the fund you want to the corresponding line item.

More Information

Marketing Funds Management