Marketing Resource Management
General Marketing Project Management
Marketing Project
Authorizations in Marketing Planning and Campaign Management
General Data for Marketing Projects
Date Maintenance
Partner Assignment
Partner Determination in Marketing
Change History for Marketing Projects
Status Management
System Status Overview
Business Transactions
Notification of Marketing Project Status Changes
Determining the Recipient of Status Notifications by BAdI
Campaign Determination in SAP ECC Order Processing
Print Preview and Form Management
Purchasing Process in Marketing Projects
Integrated Marketing Calendar
Searches in the Calendar
Filter Search
Example: Filter Search
Working with the Calendar
Calendar Control Elements
Main and Split Calendar
Roles and Authorizations
Product Assignments
Partner/Product Range Checks in Marketing
Listings in Marketing
Product Group Assignment
Assigning Product Catalogs and Catalog Variants
Product Proposals
Top n Product Lists
Top n Product Lists and Product Proposals
Working with Top n Product Lists
Cross-Selling, Up-Selling, and Down-Selling
Product Association Rules
Working with Product Association Rules
Creating Up-/Down-Selling Rules
Product Proposals for Non-Business Partners
Cross-Selling Rules Examples
Up-/Down-Selling Rules: Example
Actual Costs
Connection to SAP ECC
Transferring a Marketing Project to SAP ECC
Account Assignment to Profitability Analysis
Account Assignment to WBS Elements with Settlement to Profitabil
Account Assignment to WBS Elements without Settlement to Profita
Key Figure Planning
Key Figure Planning in Marketing
Planning Profile Group and Planning Profile
Planning Types
General Key Figure Planning
Cost Planning
Value Distribution
Distribution Category
Value Distribution: List of Products
Integration Between SAP CRM and SAP SCM
Transferring the Baseline Sales Quantity
Integration with SAP SCM Demand Planning and Supply Network Plan
Success Key Figure Planning
Planning Object in Key Figure Planning
SAP Planning Content for Marketing Plans and Campaigns
SAP Key Figures for SAP NetWeaver BI Characteristic 0MEASURE
SAP NetWeaver BI Reports for Marketing Projects
Marketing Journal
Creating Your Own Web Template
Output Determination
Marketing Plan
Marketing Funds Management
Funds Management
Authorizations in Funds Management
Funds Plans
Funds Plan Status Management
Funds
Funds Plan and Fund Creation from External Applications
Fund Status Management
Checkbooks
Business Transactions Permitted on Funds
Fund Determination
Fund Usages
Fund Usages Status Management
Fund Posting
Availability Control in Claims and Funds
Budget Posting
Budget Posting Creation
Budget Posting Approval
Budget Posting Status Management
Accruals
Job Scheduling and Monitoring
Reports for TPM, Funds, Claims, and MDF
Top-Down Budgeting in Marketing
Using Top-Down Budgeting
Scenario Planning
Scenarios
Working with Scenarios
Scenario Sets
Planning Scopes
Scenario Analysis
Accrual Calculation
Setting Up Accrual Calculation Models in SAP NetWeaver BI
Retrieval of Planning Data Without Master Data Activation
Inactive and Active Marketing Projects
Committed Projects
Advanced Copy
Copy and Replace
Consistency Check
Third Party Digital Asset Management Integration
Assigning Digital Assets to CRM Business Objects
Using Digital Assets in Mail Forms
Where-Used List
Enterprise Services
Digital Asset Management
Digital Asset
Master Data
Uploading Digital Assets
Downloading Digital Assets
Container
Searching for Assets
Workflow for Approving Digital Assets