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Function documentationProduct Catalog Search in the Web Shop

 

You use this function to enable customers to search for products in your B2C Web shop catalog from within the Web shop or from external Web search engines.

You can enhance search functions within your product catalog in your Web shop, or for your product catalog from external Web sites.

Features

External Web Site Search for Your Catalog
Web Crawler Enablement

You use Web crawler functionality to create static HTML pages for your products on the Web server. The pages contain links to your B2C Web shop, where you sell these products. When an Internet user carries out a search for a certain product on a search engine and their search term contains a key word in your static page, the search engine will display your static page to the user. The user can then follow the link on this static page to your actual Web shop. When following a link to a static Web page for a product an Add to basket button on this Web page enables the user to add a product to a shopping basket at the same time as entering the B2C Web shop.

For more information about setting up the Web Crawler Enablement application, see the CRM Web Channel basic settings configuration documentation in SAP Solution Manager.

Search Within Catalog in Your Web Shop
Sponsored Links

When a customer searches for a particular term in the catalog search area of the B2C Web shop you can set up your system to display these terms as sponsored hyperlinks in the search results. This means that matches for the subtitle text of products will appear on top of the result list and they will be marked with a specific background color.

To do so, you must maintain a text file with a set of key value pairs for each index you create on the TREX server. The keys are terms and the values are hyperlinks. In the product master data in the item details for each product you can enter in text type subtitle a list of space separated key words, which are typically characteristic for the product. Once you have maintained and indexed the product catalog, search terms entered in the Web shop product quick search will be matched against the following:

  • The key word lists entered in the subtitle text of the products

  • The product ID

  • The product description

  • The product long text

Error Tolerant Search

The system recognizes and corrects misspelled search terms and displays the correctly spelled terms for the customer to run the search on.

For example the customer types in the search term patern. The system recognizes the misspelling, and displays the word pattern to the customer as a suggestion for the search term.