Campaign Execution
In a marketing campaign, you can contact your business partners by transferring the target group(s) assigned to the campaign to your defined communication medium, such as telephone, to start a direct telephone campaign at a particular time.
Prerequisites
You have created a campaign in 
Marketing
Campaigns
with the necessary information such as communication medium and target group.
Features
You can generate activities for each of these communication channels, for example, if you wish to have a complete contact history for a particular customer.
For mass campaigns you can generate interaction objects, which contain the most important information about the outbound contact and therefore optimizes performance.
You can use the open channel, where you use external tools for further processing of campaign data.
For more information about the open channel, see SAP Note 535536
.
Activities
In Marketing
Campaigns
you can do the following:
Select the campaign or the campaign element you want to execute.
Release the campaign by changing the status to
Released
inGeneral Data
.Click
Start
on theCampaign Details
page to start processing the campaign.