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Function documentationPersonalized Response Codes

 

A personalized response code (PRC) contains outbound tracking information, including the business partner, mail form, and campaign. PRCs are IDs with 10 characters.

PRCs are visible in personalized mail. For this reason, PRCs are useful when you are sending fax or SMS, or when using file export.

Business partners can quote the PRC when responding – for example, by telephone – to the personalized mail.

You can insert PRCs in text elements and in the subject of the mail form.

Prerequisites

In Customizing for Customer Relationship Management (CRM), you have done the following:

  • Defined the number range interval for PRCs, by choosing Start of the navigation path Marketing Next navigation step Marketing Planning and Campaign Management Next navigation step Campaign Execution Next navigation step Define Number Range Interval for PRC End of the navigation path.

  • Defined how numbers from the number range interval are converted into PRCs, by choosing Start of the navigation path Marketing Next navigation step Marketing Planning and Campaign Management Next navigation step Campaign Execution Next navigation step Business Add-Ins Next navigation step BAdI: Convert PRC to Alphanumeric Form End of the navigation path.

Activities

You insert a PRC in your mail form. The system generates the ID when you send the personalized mail.